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Phil Yarrow
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Phil Yarrow

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Well worth a read.
 
Just finished up a new blog post about iBeacon and why it's way cooler than QR codes.  If you don't know what it is....take a look see.
Touted by many journalists as the NFC killer, the iBeacon is more of a QR code killer. Top 4 reasons that the iBeacon can do that the QR code can't.
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Looks great, a friend of mine was doing something similar in student bars a few years ago with bluetooth offers at the bar. I can see a large spam element jumping on the bandwagon though
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Phil Yarrow

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In the UK, blue skies are so scarce this summer, unlike this fantastic photo of Madrid.
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Invisible Keys on the iPad
Apple introduced an interesting interesting feature to the software keyboard on the iPad with iOS 5, and it's one that some had been crying out for, and others loved without even knowing they wanted i...
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Simon Moose is interviewed by Deckchair
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Vinay Sahni originally shared:
 
How Google Inflates AdWords Bids

For a while now, Google has been busy handing out $75 to $100 AdWords vouchers as a means of drumming up more advertiser activity. I've redeemed multiple such vouchers on my partially inactive account over the last year. I also received one with an invitation to sign up within 48 hours of accidentally hitting the AdWords site from a new Google account.

But what impact do these vouchers really have? By giving away free money in an auction based system, Google is essentially putting upwards pressure on AdWords bid rates. Let's break this down and look at the short term effect:

1. Give free money to those who are not spending
2. Some of the non-spenders are suddenly spending. Since it's not money they earned, they are more likely to bid higher than they normally would have, potentially lowering ad positions of real advertisers
3. Advertisors who are spending real money find that they have to increase bids to maintain the positions of their ad campaigns and end up paying more for less clicks
4. Google watches from the sidelines as their advertisors burn through their budgets faster

How about the long term? Does the inflation go away when they stop handing out the vouchers? Well, in theory, this should be the case. However, given that Google actively sends notifications when bids are too low, I think advertisors are quicker to increase their bids than to decrease them.

Although this strategy of a blind auction with artifical inflationay pressures is absolutely brilliant, I strongly recommend looking at other platforms before spending more money on AdWords.
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Phil Yarrow

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Fantastic!
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Their is also a man on a bicycle
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Ben Wills is really honest about what inspired him to start Ontolo.
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Erica is definitely someone who's passionate about her work.
Every wondered what makes SEOmoz tick? You'll want to read their replies to 10 thought provoking questions.
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I believe Google shall, as they do with PPC, start charging SEO's for this (not provided) data.
Wil Reynolds originally shared:
 
PROOF that (not provided) results are affecting more sites as of yesterday (10/31) --> http://bit.ly/u7l1kd by +Rachael Gerson
Did Google just take the next big step in rolling out secure search? It certainly looks that way. Since our team went through the process last week
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Introduction
SEO Director at PYC. I use my Bristol SEO blog to spray SEO news and reviews that fascinate me.
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