- Over 10 years of search engine marketing (SEO/PPC), SEO/PPC analytics, web analytics, web conversion rate optimization, webite product development/operations, web performance optimization & web content management for large websites
- Provided solutions and developed/integrated SEO/PPC/web analytics data centers for multiple teams across large, multilingual websites
- Led multilingual travel website development projects
- Led search teams with multi-million dollar marketing budgets to meet performance-based KPI
- University of South Africa
- IT/Internet since year 2000Web Business Solutions, 2000 - present
- Ctrip.com - Web Analytics, Search Analytics, Site Optimization, Conversion Rate Optimization, SEO, PPCInternational Website Senior Manager, 2009 - 2012
- Alibaba.comHead of SEM, 2007 - 2009
- Clicks2Customers.comSenior Campaign Manager, 2006 - 2007
- Slickstreet MarketingPPC Campaign Manager, 2002 - 2006
- Capital Computer BureauProgrammer, 2000 - 2002
The 3 Phases of Building an Online Marketing Funnel in China
The phases of building an online marketing funnel, with examples from major online travel portals in China.
Content Marketing for China's Social Commerce World
In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major pla
5 Approaches for SMBs to Set Up An Internet Marketing Team
Consider these 5 ways before you market your products online.
4 Steps to Develop an Online Marketing Plan for China
Consider this approach to draft out your company\'s online marketing strategy targeting the Chinese audience.
Who Has 1bn Users & Is About To Overtake Facebook?
It’s not Twitter, Google+ and LinkedIn. It’s a company that most people in the West don’t know. That, however, is set to change, with the ex
Standard Chartered Matches Facebook Likes to Raise Money for Charity
TBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via
Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in ...
Marketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions.
Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days
Within six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more