Digital Campaign Manager, 2015 - present
Work closely with the strategic, automotive and general classified ad sales teams to ensure delivery on time and to spec for digital ads on Chron.com as well as other channels, email blasts, direct mailings and more. Provide research necessary for email list counts, direct mail list counts and requests for proposals. Using several different tools, assure compliance with best practices and client needs. Provide reporting on all channels managed as requested.
Freelance Media Buyer, Social Media Marketer, Writer and SEO, 2014 - present
Plan and place digital and traditional advertisements. Create and execute social media marketing plans. Write SEO-friendly content for both on- and offline use and perform SEO-oriented tasks for a variety of websites. Well-rounded marketing hired gun.
Digital Media Manager, 2014 - 2015
Managed digital, social and print media buying for multiple oil and gas clients. Trafficked ads to publishers both directly and via ad servers. Managed media budgets and impressions. Managed search marketing for multiple clients via Google AdWords. Performed SEO on an as-needed basis. Along with team members, developed KPIs and strategies.Provided monthly, weekly and quarterly reporting for varying levels of digital and traditional marketing comprehension.
Search Manager, 2014 - 2014
Develop, manage and execute digital media strategies for SEM and SEO. Assist and lead strategies, recommendations and identification of tools to be used as part of Search plan. Create and maintain campaigns involving text ads, retargeting and display advertising to increase overall business goals of a client. Develop campaign measurement, implementation and tracking. Provide insights and actionable analysis with a focus on SEM / SEO. Work with all teams (Media, Tech, Account and Production) to ensure proper strategies and measurements in place.
Digital Projects Coordinator, Shell Lubricants, 2014 - 2014
Extra Life ATX
Committee Chair and Social Media Manager, 2012 - 2014
Social Interactive Manager, 2012 - 2014
Freelance Writer and SEO, 2011 - 2012
Steel Penny Games
Interactive & Social Marketer, 2012 - 2012
Social Media & Community Manager, 2011 - 2012
Remote Support Technician, 2011 - 2012
Sales & Content Coordinator, 2011 - 2011
Extra Life Houston
Social Media Coordinator, 2010 - 2011
Search Engine Marketing Specialist, 2010 - 2011
Temporary Development Communications Writer, 2009 - 2010
Hall-Garcia Cardiology Associates
Electrophysiology Secretary, 2008 - 2009
Salesperson, 2007 - 2008
University of Houston
Editorial Intern/Work-Study, 2005 - 2007
Marketing Manager, 2005 - 2004
Organizational Teller, 2003 - 2004