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John Rosevear
325 followers -
Writer, thinker, Fool.
Writer, thinker, Fool.

325 followers
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I don't know if Apple is really planning to build an electric car, but I know why they might. Here are my first thoughts on this very interesting story that broke late on Friday.

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+Rex Moore and I recently spent a day with a brand-new BMW i8, a very cool plug-in hybrid sports car. Here's our report, complete with entertaining in-car video.

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Here are thoughts on the Apple Watch by a professional watch geek -- Benjamin Clymer, founder of Hodinkee, which despite the silly-sounding name is a superb horology blog. Apple invited him to the unveiling, and his perspective is really interesting.

General social media observation: If you post something asking for advice on buying a car, you will get A LOT of comments from people encouraging you to buy exactly what they have. This is ALWAYS bad advice, even if you do end up buying what they have. There are a lot of good vehicle choices out there nowadays, and I always encourage people to test-drive several (and to consider at least one or two choices outside of the Toyota/Honda/Subaru universe) -- and over and over, I've seen people who had their minds wrapped around one particular model end up buying something else, because after back-to-back test drives, the something-else was a better fit. 

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This article may be of interest to some of you.

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Ok, so professionally, I'm thinking about this ad in terms of Cadillac's emerging market-positioning strategy, in the context of GM's broad effort to establish the brand as a peer of the German luxury marques so as to diversify its profits away from US pickup truck sales, blah blah blah. And it makes some sense: What is Cadillac? It's a brashly American luxury brand. At least it was, and going that way from here probably makes good sense.

But as an ad... um, wow. A Mercedes ad it ain't. What do you think of this?

Just watched a Reuters Insider (paywallled) video featuring a fund manager talking up wearable-tech companies like Fitbit and Jawbone. (They're private, but you can buy into his fund, which has stakes in them.) But... investing in Fitbit (etc) now seems akin to investing in a maker of MP3 players six months before Steve pulled the first iPod out of his pocket -- except this time, we have a pretty good idea that Apple is aiming to re-invent this space. I wouldn't go near those companies right now.

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Some folks were surprised when General Motors chose Mary Barra as its next CEO. Not me. Here's why. 

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+Rex Moore and I went to New York yesterday, and this happened. 

Video recording apps for iOS? Got one you like? (My new iPhone 5S seems to be auto-compressing my work videos in a way I don't like. Time to find a workaround.)
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