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SMARTECHPRO LTD- Web Design Services in UK
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Software Development Life cycle (SDLC)

SDLC is a well structured sequence of stages in software engineering through which designing, developing and testing of high quality software takes place. The fundamental objective of SDLC is to complete the software production within the stipulated time and cost estimates without compromising with the customer expectations. SDLC is thus a methodology framework, defining the tasks that have to be performed at each stage in the software development process.

There are basically six stages been identified for a typical SDLC they are as follows:

Stage 1: Preliminary Analysis

This is the foremost step where the user approaches the service provider stating various requirements for the desired product. A preliminary analysis of the requirements is carried out.

Stage 2: Identifying and analyzing the requirements

With this step, a detailed requirements of the various stakeholders from different problem domain is carried out to drive maximum acquirement of information. The identified requirements are sub categorized into user, requirements, functional requirements and system requirements for the easiness in collection. Further a rough plan of the software process is derived which analyses the feasibility of the software, taking into account of the requirement satisfaction of the users.

Stage 3: System Analysis and designing

Under this stage a suitable and practical plan to bring out the best software model is drafted by the developers. Through system analysis evaluating scope of the project and scheduling and allocating resources in accordance to the set plan is carried out. System analysis consists of comprehension of software product limitations, Changes needed to the existing system, impact of the project on the organisation, learning system related problems. After analyzing, the information thus gained through analysis will serve as input to design the software product.

Stage 4: Coding and developing the product

The implementation of software design begins with the coding or programming phase. By using suitable programming language error free executable programs are developed

Stage 5: Testing the product

In this stage, the testing of the final product up with the standards set in the requirements. The identified defects are tracked, fixed and will undergo retesting to match the requirements. Software Development Company often carry out testing in each stages to ensure meeting the requirements.

Stage 6: Integration, Implementation and maintenance

In this final stage the product gets integrated with the market requirements deployed for the final use. Based on the feedback, Web Development Company provide maintenance for the product enhancement.
see more : https://smartechpro.co.uk/blog/software-development-life-cycle-sdlc/

#webdevelopmentcompanyuk #webdesignservices #softwaredevelopmentcompanyuk
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Word Press Design Trends: Ideas for you
Word Press is the world’s most famous content management system. It offers a large number of tools that will it hard for you to know where to begin. By focusing on the most recent outline patterns you will be able to make sense of what works and what doesn’t. So, to get yourself and your Word Press site ready for this year, let us have a look at the current web design trends.
Mobile-first and Responsive Design
This means designing by mainly focusing on mobile devices .You will have to optimize for small screens and then scale up. The increase in the use of mobile devices for everyday tasks – including browsing the web is the main reason for this, with over 60% of the searches coming from mobile devices. If you are thinking mobile-first, then there are some excellent software development services to help you get started.
Age-Responsive Design and failure mapping
Websites can adapt to user-age by:
•Changing navigation menus depending on the competency of the visitor
•Adapting font sizes and spacing to increase legibility for those in need
•Changing color schemes for better contrast
These things matter because over half the world’s population is online, currently, including many novices, children, the elderly, and users with different abilities..all of this matter?For that same reason, failure mapping will be another important tool for web designers, which helps anticipate potential problems of these user groups and provide solutions. It allows web designers and developers to better understand, anticipate and model non-ideal scenarios and take appropriate action. For further information and help you can contact our web design services.
Customized images and video headers
In order to stand out from the crowd, you should use bespoke design elements than stock pictures. Using stock pictures will reduce your websites originality. Invest in some good quality photographs. Besides still images and photos, moving visuals are also important.
The advantage of video is that it tells stories and narratives like no other medium. With sound and movement, it can appeal to more senses and evoke stronger emotions than still photography.
Increased Security Involving HTTPS and Encryption
With security being a perennial concern for almost all website owners, it’s always at the forefront of any development. Hyper Text Transfer Protocol Secure is secure version of HTTP. ‘Secure’ means that the data sent between your browser and the website is encrypted.
Multipurpose Themes
A multipurpose theme permits you to create any sort or style of a site with all the required elements. When choosing a good multipurpose theme, you’re generally looking at its overall functionality rather than specifics. For example, plenty of customization options, clean and lean code, and excellent support are all three elements you’ll want to consider.
Improving Micro interactions
Interstitial anxiety or a temporary state of tension felt by a user after they trigger an action, and wait for a response caused by aspects such as loading times could have an impact on your website’s bounce rate.
In order to overcome this issue, micro interactions will be useful. In short, they’re animations or effects that tell the user something is happening on your site.

Is it too hard for you to take in all these? Don’t panic…Our web development company will take the worry out of you. We have delivered top class website design services to a multitude of customers like you.
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Neuro Web Designing: Make them Click
Having a good website can be likened to opening a door and inviting potential customers into your business. Your customers get to know you and your products through your website at their convenience. People from across the street and across the border have access to your products and services from the comfort of their home. It is much better than passing out your business card to hundreds of people.
Recently, a new phenomenon has emerged which is called Neuro Web Design. It is a method which borrows from different fields and deals with the research on human factors such as motivation, decision-making and neuro science.
The main aim here is to create websites which are more engaging and effective. Before delving into the details let us see what Neuro Web design is.
What is Neuro Web Design?
Recent research in neuroscience has revealed that there is a connection between people’s thinking, decision making, and motivation to take action. These factors related to neuroscience should be taken into account while designing a website to make the website for more attractive to prospective customers. In other words, the idea of neuro web designing stems from the fact that our decision-making process is governed by an unconscious processing and that our experience is driven by external factors such as social validation, similarity, etc. In short, it cashes in on the fact that people are more likely to buy a product or service if they know that others are doing the same thing.
Here are some suggestions on how to make websites more compelling and inclined to make people ‘click’, or take action.
• The majority of our thoughts are made up of images. Therefore, information conveyed using imagery will be remembered much more readily than written messages. For your website, you can use some well written words to describe your product or service, and combine them with incisive and attractive images.
• As humans, we tend to think in narrative terms. Websites that use stories and tales will attract and retain attention. Writing a precise and concise description, clarifying the purpose of your website, and trying to engage the emotions of potential supporters are important steps to creating a website which is highly competitive in the marketplace.
• Human beings are social animals. In an age where Like, Share and Comment are like fundamental currency, the need to share our thoughts, our feelings and our emotions in a virtual way is more than ever. This is where ratings and reviews comes into play. Used correctly, this user-generated content can increase traffic to your website by the process of social validation.
• Reciprocity is another important thing to be kept in mind. If you give your customer something of value, then it will increase their inclination to do something to reciprocate, like providing you with their email address. So, make sure your content is good enough to motivate your visitors to provide you with their email address, which in turn will add to your customer base.
• To be able to get something immediately will act as a strong push to action and to an immediate purchase. We all understand how persuasive a message like this can be “sales ending in 9 hours, 20 minutes and 46 seconds”…
• Another factor is the presentation of products. Presenting your product with ‘everything included’ and then letting the buyers to remove optional extras and make some “savings” is much better than offering a base product with the option to add extras.
Hope the aforementioned tips will help you to design websites that will appeal to the unconscious mind and persuade people to take action. If you are still stuck at any point please visit us for website design services
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Effect of Bounce rate in search engine rankings
Before we start working on our bounce rate, we should understand what bounce rate is. It is the percentage of visitors who visit your website and leave without viewing any other pages on your website. In the Google Analytics of your website, there will be a percentage for your website. For instance, if your website's bounce rate is 80%, then it means that 80% of the people who come to your website leave after only viewing the page they entered on. This boils down to the fact that your website is not retaining its visitors. It is either that people are finding what they want on your website but not anything else or that they not finding anything interesting at all. You need to make sure that once the visitors land on your website, they are drawn to visiting more pages on your site.
A high bounce rate is considered as a measure of your site’s incompetence, and you need to improve the content and usability of your website pages. If you can lower your bounce rate by improving the contents, you will see that there is a substantial improvement in conversion rates. Nevertheless, Google and all other search engines want to provide accurate and relevant information as possible to the visitors. If the visitors ignore your site, then the search engines will notice it and that will obviously lower your website’s rankings.
Therefore it is important to reduce the bounce rate and improve conversion. But, this process should start from the planning stage itself. A reduced bounce rate is a sign of online success for which every site owner should aim for.
How to improve your website’s Bounce Rate?
Now that you have learned what is meant by bounce rate and how it affects your website's rankings, the key question is how to improve your bounce rate. Here are some ideas!
• Include more links: You should add more links to pages in your website within your content.
• Go beyond just product pages: Someone may not be ready to purchase a product until they know more about it. Hence, instead of just directing them to the sales copy, you should include some links such as product manual, how to use guides, product review, etc. It may keep the visitor long enough to buy your product.
• Add links to the contents of your website to your sidebar: If there is a sidebar that will remain throughout your website, then include links on that sidebar as well. You could also have a “first time guide” for new visitors, most popular products, and so on, all of which would attract visitors more and more into your website.
• Improve your content: If you notice that some of your contents are not just high bounce rates but also a very low average time on site, then it might be an issue with the content of your website. Your website may not be giving what the visitor wants. Review the pages on your website with a high bounce rate and low average time on site and look at ways to provide more information that would keep visitors on the page long enough.
Last, but not the least, even if you can’t keep visitors on your website, you can do your best to ensure that they will return to your page by giving them links to your social media profiles, newsletter, etc. If they become a fan of your Facebook page or start following you on Twitter, then you still have a chance of bringing them back you.
To know more about digital marketing services: www.smartechpro.co.uk
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Strategies for a well-organized Web Design
Websites that are not designed properly seem to perform very poorly and seem to have very low conversions. Given below are some tips that will make your website effective, easy to use, engaging, and an aesthetically pleasing one.
1. A good web design always meets the needs of the user. Whatever your web visitors are looking for, be it information, entertainment or business, there should be a clear purpose to each page of your website. Also, your website should be able to fulfil the needs of the users in the most effective way possible.
2. People nowadays seem to want information quickly, especially when they are on the web. So it is imperative to communicate clearly so that the users are able to read and digest the information on your website quickly. Some tactics that you may consider to improve the communicative aspect of your website includes the use of headlines, bullet points, etc
3. Use fonts such as Arial and Verdana that are easier to read online and your font size should ideally be 16 as 16 is considered to be the most readable font size online.
4. Use complementary colours that will enhance the user experience. Using contrasting colours for the text and background that will make reading easier. Try to avoid vibrant colours as much as possible. Moreover, make sure your website has an uncluttered and contemporary look.
5. Choose the right images to improve the brand positioning and to connect with your audience. Try to use high-quality professional photos, not stock ones to lift the look of your website. Also, use infographics as they are very effective communication tools.
6. Make navigation easier for the users by using bread crumbs, buttons, etc. Furthermore, follow the ‘three click rule’ which means the users should be able to find what they are looking for in three clicks.
7. Use grid based layout as it arranges the contents into sections, columns and boxes which will make your website a better-looking one. Information placed randomly on your web page can give your website a messy look.
8. Studies have identified that most of what people see is on the top and left of the screen while the right side of the screen is very rarely seen. So, make sure your website displays information in the order of importance (left to right, and top to bottom).
9. Make sure that your website loads in a very less time. For reducing the loading time, you can optimise image sizes, combine code into a central CSS or JavaScript file and minimise HTML, CSS, JavaScript (compressed to speed up their load time).
10. Last but not the least, nowadays, websites are accessed from multiple devices with different screen sizes, so it is important to make your website mobile friendly. Make sure your website adjusts to different screen sizes.
If you need to know anything about website design services ; please feel free to contact us : www.smartechpro.co.uk
#websitedesignservice #webdevelopmentcompany
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Images: Easy way to convey Website messages
We are all familiar with the cliché, “a picture tells a thousand words”. There is real value in using images as they make people more involved in the contents of a website. It takes longer to read than to analyse a visual scene. Images that appear in backgrounds, logos and sliders are the main visual hook for websites. They draw the users into reading the text and illustrate the information provided in articles and blog posts more clearly. Using images is the perfect way to guide the readers through the text. This is where info graphics come into play. It is one of the most engaging and in-demand elements among website owners and designers that combines text and images. It allows users to understand ideas with limited amounts of text and lots of catchy visuals. It provides a lot of information in an interesting and efficient manner, allowing visitors to get a complete story from a single image.
For web designers and content writers, the visuals serve as an important tool. Without visuals, a website would be boring and will be a complicated place. If there is a lot of information without visuals, then there has to be a lot of explanation. Adding visual content to the website makes the process of storytelling easier. They enhance the design and structure of the web page without distracting attention. When designing a website, the designer should efficiently and effectively use visuals to make the website the ultimate story teller. Within websites, a great deal of emphasis is placed on storytelling.
Visuals guide the visitors’ focus to the important contents of the page and make it easier for the visitors to navigate the website. It helps in creating positive experiences for them. The goal of every good website design is to convert lurkers into leads. These images serve as the tools to achieve that. Images do an excellent job in highlighting and calling attention to what a website offers. Good quality website imagery can trigger emotion and compel the visitors to take action.
When it comes to content writing, visuals help content writers to put content into perspective, be it in space or time. Visuals add additional value to the content in many ways. For example, a group of words that stand alone without visuals can be turned into a story carrying lots of extra information by adding appropriate visuals to it. Visual context is of utmost importance. They are appealing and attract the user’s attention, helps to present information, explain complex concepts, and tell stories.
Even though adding visual contents to the website is important, it should be one with caution. Purely decorative images tend to be ignored unconsciously by our brain. If the images are there only as a filler, the brain will ignore them. For example, if you write blogs, people would rather see your face than a drawing or a caricature. They would like to see the face of the person communicating with them; it is a matter of trust and bonding. Or if you are running a company, use real images rather than stock pictures. People actually would like to know the people behind a company. Invest in a good photographer and stay away from stock pictures, if you can afford it. It might be costly, but it will add tonnes of value to the company website.
For more to know about Web development services , Please visit our website : www.smartechpro.co.uk
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Web Designing: Ideas to improve your design
Web design consists of the skills and disciplines involved in the production and maintenance of websites. The layout of your website, the colours, fonts and images that you use make a big difference to the success and failure of your website. If you want your visitors to stay on your website longer and buy or click on your products your website should clearly communicate with your audience what you do and why you do it. To ensure that you are going in the right direction, here are some tips.
1. To ensure that your website is meeting the needs of your visitors effectively you need to carefully observe your customers journey from the very first time they visit your website to the moment they become your customer. Getting an understanding on the pages your customers are viewing and the content they are reading will help you design and maintain a website that has a good number of visitors.
2. Include follow and social share buttons: Make it easy for your visitors to share your content and follow your website by providing buttons on every page of your website. The more the better.
3. Apply calls to action: Once the visitors are on your website provide them with some direction. Always ask your visitors what they want to do next. For example, you can tell your visitors to click for more information, download documents, watch videos, etc.
4. Use the Right Images: Use images that fit the context but do not use stock photos. Use actual images.
5. Navigation: Navigation is the key when designing your website. You should ensure that your visitors can easily find what they are looking for. The ease in finding information is one of the most important elements in web design . If people can’t find what they are looking for in your website they will not stay on your website.
6. Allow your Visitors to Scroll: consider adding the elements like videos, overview of your products and services, about us, Testimonials, Case studies, Resources etc to your homepage.

Looking to design a website?
Get in touch with us. We offer you the best website design services in UK

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ROLE OF SEO IN DIGITAL MARKETING

Advertising is very important if you want to run any business, be it online or the traditional one. It helps you to reach out to new customers and market your products and services. There is a great deal of free advertising available on the internet in the form of optimal search engine rankings if you are running an online business. Before delving deep into Online marketing services and the importance of search engine optimization, often abbreviated as SEO let us have a look at what it actually does and how it is actual going to help your business.

Websites are often ranked by renowned search engines such as Google using complex algorithms which are designed to determine the relevance of the websites for particular keywords or search terms. Therefore, if your website is optimized for relevant key words, then it will give your website high search engine rankings for these terms. It is important for a website to have high search engine ranking as most internet users bank on such rankings when they are searching for some product or service on the internet. Internet users usually review only the first few results when they are search for some particular item. Hence, if your website appears on the first page of the search results , then there will be increased traffic to your website which means there will be more people visiting your website. However, if you are low in the rankings and cannot make it to the first page, then it is highly unlikely that you will get many visitors.

Now that it is clear why search engine rankings matter a lot to the websites, let us see what makes SEOs so special when it comes to digital marketing. Hiring an SEO is the easiest way to optimize your website’s search engine rankings. The world of internet is complex and evolving. An SEO would help you keep up with the changes in this ever changing industry. An SEO strategist is able to develop a strategic Internet marketing plan around search engine optimization by building back links to your website. It’s really a simple concept, just hire a professional SEO strategist and you will see a giant leap in your website’s search engine rankings.

Thinking of hiring an SEO strategist? feel free to contact us.. http://www.smartechpro.co.uk
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Digital Marketing Techniques to boost up Website

Whether it is a casual blog or selling products it is imperative to have a good website. Attracting the kind of visitors who will convert into customers is a work in progress. There are some important things about online marketing that every entrepreneur needs to be aware of, but for a start, let’s look at what digital marketing is.
Digital marketing or data-driven marketing is an umbrella term for the marketing of products or services using a digital medium. It is the type of online marketing services that is done mainly on the Internet, but it is also done on any other digital medium including mobile phones, display advertising, etc. It has proven to deliver better growth in revenue and has given businesses up to three-fold increase in their profit as per a recent survey.
A different set of rules are at play as compared to physical stores when it comes to the online world. In the online world people should be able to find your product using a certain set of keywords and if your website doesn’t appear on top for a given set of keywords, then you’re not going to get a lot of important visitors. Here are some important points to be considered
1. Identifying the Audience
This is the first and the most important step. You should know what your potential customers would be looking for and what they are most likely to search. This will be useful in targeting people who are willing to commit to purchasing from you.
2. Identification of customer base and using social media marketing
Nowadays, most people are regular social media users, which make it an ideal place to search for potential customers. However, you should not just be present on various social media platforms. You should be able to choose the right platform from where you are likely to get many customers. For example, suppose you are running an online portal for selling clothes and accessories, then social media platforms like Instagram and Pinterest that support strong visuals would be a good option to get to your audience.



3. Build a Loyal Customers Base using e-mail marketing
Whenever a new user visits your website, you can immediately offer them the prospect of adding them to your mailing list or in other words use e-mail marketing. In this way, you can notify people about upcoming products and services. A mailing list is very important for creating a solid customer base.
4. on page Optimisation
Having a website is not enough, you should also have the content that would attract readers. All the measures taken to improve a website’s position in the search rankings is referred to as on page optimisation. Examples of this include measures to optimise the descriptions and title tags. You should constantly create new content for your website as it will keep regular visitors engaged and would give updated new information to search engines.

5. off Page Optimisation
The technique which helps a website to improve its ranking on the search engine results page is called off-page optimisation. These are the factors that work in the background outside the confines of your web pages that will work towards improving your website’s search rankings. Without applying these factors your website can not rank. Some of these factors are link building using forum signature, comment links, etc; social media; videos; blogging, etc. A blog for your website will not only make your website more attractive but also will passively increase traffic to your website and website should be shared on various social media platforms if it needs references from another website. Therefore, such off page factors are essential for any website to improve its ranking. In addition, PPC or pay-per-click, a model of internet marketing where advertisers pay a fee each time one of their ads is clicked can also be used to improve. It’s a method of buying visits to your website, rather than attempting to organically earn them. PPC is a common form of search engine advertising.


6. Hire a team of professionals
A perfect marketing campaign can be created by a well-organized team of professionals.
7. Always Analyze
Last but not the least, keep analysing the market and using this data modify your tactics. Smartechpro makes your job more easier, Our expertise team is always at your service; to know more about our services please visit www.smartechpro.co.uk
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E – WALLETS: PROS & CONS

As the pace of life has changed with the modern world the ways of keeping our money also changed. The technological enhancement enabled the man to compete with the fast-growing world with the new inventions. E-wallets or digital wallets are software based portfolios that contain your stored amount online behind a password to make e-commerce and other online transactions at ease and instantly. The use of plastic money (ATM Cards) or digital money become popular in nowadays, and it’s secure and more comfortable. Thus most of the people might be using digital or e- wallets and act as a saviour in serious situations like demonetization. They can be used to make payments to e-commerce websites, restaurants, retail stores and even small scale shops or hawkers.

Advantages
1. More convenient
It is more convenient to use e-wallet while comparing with carrying too much cash in the physical wallet. By using e-wallet, we can make our transactions quickly and hassle free.
2. Carry less & earn more
The biggest advantage that digital wallets offer is that you are not required to carry cash in your purse or wallet and various credit or debit cards. Digital wallets also offer a range of discount and cash-back offers as a bonus to attract customers.
3. Time saving
E-wallets make the payment easier without entering the card details.
4. Track the expenditure
You can track income and expenditure by putting an exact amount of money in your wallet. You are required to maintain any notes to remind one of spending.
5. Safety
Most of the wallets offer password security services to lock your wallet to ensure safety from unauthorised access.

Disadvantages
1. Dependent on the device
The digital wallets usage is highly dependent on the devices like smart phones, laptop, tablet, etc. If the devices are not in your reach or not in a working condition, digital wallets are of no use.
2. Limited options
The use of the wallets is restricted only to a few shopping portals and websites as it depends on upon the partnership your digital wallet has with merchants.
3. International restrictions
The different country offers different wallets. Thus it is not possible to use internationally for those who are required to travel in different countries.
4. Danger of losing money
Even though e-wallets offer password security, missing or hacking of your device may result in the loss of money and information.
From all these, it is proven that digital wallets help in saving our time and money. Still, it has some disadvantages too. However, the digital wallet companies are trying to develop their banking chains to sustain in the long run.

To know more about Software development techniques and services please check our website: http://www.smartechpro.co.uk/
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