Mobile Ad Network Sees Big Increase In “Geo-Precise” Targeting http://mklnd.com/12eqXzz
Local mobile ad network xAd has released its Q1 insights report. Like other such reports now in the market, it surveys trends and year-over-year changes observed on its ad network. This comes on the heels of xAd’s co-sponsored “Mobile Path to Purchase” report (with Telmetrics), based on Nielsen data.
The principal finding of the Q1 insights report is that more of the network’s brand advertising clients are using what it calls “geo-precise” targeting than a year ago. The percentage more than doubled.