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William D'Urso

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The Las Vegas Sun has a new evening website
Why does the Las Vegas Sun's website now look so different at night?

Well, remember the days when you read the morning newspaper with breakfast and then Dad would read the evening paper after getting home from work? OK, neither do many of us who work at the Sun, but that's how they did it at Beaver Cleaver's house.

Those days are back, but in a new, digital way. now has two looks: the regular, newsy homepage that gets updated by the best journalists in Nevada all day, and a lighter, more fun edition at night.

The new Evening Edition of our website launched last night. It will return every weeknight at 6 p.m.

We're excited to show off the second issue today and can't wait to hear your feedback.

So why did we do this?

While most of the audience for news websites generally hits between 8 a.m. and 1 p.m. (both on the Sun's site and other local news websites throughout the country), a recent study shows the Internet is a substantially busier place in the evening. In Las Vegas, the Web's prime time is between 10 p.m. and midnight.

We wanted to find a better way to serve our audience during those hours. In the evening, our readers are often seeking a more relaxing mix of stories and photographs after a long day of work and anxiety.

Think about how you use the Web. We're guessing – and our site's daily traffic numbers confirm this – you go to the Web for news during the day, but are looking for something a little different on the Internet when you're at home in the evening.

This doesn't mean we quit caring about news once the sun goes down.

The Evening Edition still has the breaking and hard news people expect from the Sun, but it's off to the side of the home page, and the lighter subjects – things like food, entertainment, concerts and even the porn convention that's in town this week – take center spotlight.

If you just want the newsy content, you can easily click the Standard Edition link to go to the regular home page.

It's a little bit of an experiment, so please tell us what you think in the comments below. If you like the idea, what types of content do you want to read in the evening on the Sun's site? If you think the whole thing is silly, please tell us why and what you don't like about it.
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