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Join +Stephane Hamel, +Scott Shannon  and +Dave Fimek of +Cardinal Path for this 30-minute Q&A Webinar. 

Be part of the discussion on the digital revolution taking place with the launch of Universal Analytics on April 2. Universal Analytics means you can collect more valuable information and process it faster and better than ever before.
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Customer Insights With Google Analytics Demographics

At Cardinal Path we are often breaking new ground with our clients using the latest digital measurement technologies from Google, and we are surfacing the new demographic data in almost all client engagements. We are also "eating our own dog food" by using this demographic data in our advertising tactics, and more broadly as intelligence in shaping our messaging, and our product offerings. This article describes Google Analytics demographics, and highlights what we have learned.
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Why your KPIs are meaningless
"If like many companies, you report value as page view volume, visit volume, social likes or tweets, then your boss is most likely to say: “so what?” (and if she or he doesn’t, s/he should.) For example, there’s no way to tell whether an increase of time spent on site is confusion or engagement (but this is a topic for another post.)"
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Ensure your web analytics implementation is collecting properly with 6 Tools for Debugging.
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Are you ready to make the move to Universal Analytics? Get started with Cardinal Path's free online assessment tool.

All Google Analytics properties will soon be required to use Universal Analytics (UA). There is added value with the new platform, including data enhancements and more sophisticated insight, but managing the migration properly is a critical step on the path to greater business benefits.

Take our 10-minute online assessment to help you determine your migration preparedness and plan for a smooth transition.
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Cardinal Path

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How are Events and VPV’s going to help your data tracking and analysis?
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Congratulations to our own +David Booth who received the Digital Analytics Association 2014 Award for Excellence in the Practitioner of the Year category!
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How do I improve my AdWords Quality Score?
+Ashleigh Bunn, one of our AdWords trainer, shares her best suggestions for improving your Quality Score and thereby, your campaign performance.
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After almost 2 months of 2014, the people have spoken. They told us the Top 5 Reasons Why People are Investing in Google AdWords & Analytics Training. The results are interesting. See the full details here.
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In their circles
148 people
Have them in circles
876 people
Bethany Bey's profile photo
Dave Booth's profile photo
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480.285.1622
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Cardinal Path 301 W. Warner Rd, Suite 136 Tempe, AZ 85284 US
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We listen to the stories in your data and act upon the truths that are uncovered.
Introduction
We are evangelists. We are authors. We are mentors. We are mavens. We are award winning analysts, leading developers, and some of the top minds in the online marketing space. We have come together at Cardinal Path to provide more than just another online marketing company, we’ve come together to redefine what it means to measure, test, and enact.