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Cardinal Path

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Five e-commerce techniques that can have a big impact in making this your most successful holiday season yet from +Marketing Land and +Nick Iyengarhttp://cpath.it/1I4VtzR
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Members of the Young Entrepreneur Council (+YEC), including Cardinal Path's own +David Booth, weigh in on the 12 mistakes they see companies making with Big Data. http://cpath.it/1HvaESy #BigData
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Learn how your analytics solution impacts your digital maturity at our next webinar with +David Eckman and the +American Marketing Association. Save the date for July 14th and register here: http://cpath.it/measure_solutions
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Miss out on our Programmatic Media Buying for Marketers webinar last week? The full Q&A and the On-Demand webinar is now live! Watch to learn what programmatic is and why it matters to marketers, as well as the benefits of digital ad buying. 
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Our President and Co-founder, +John Hossack, alongside +Alex Tomin speaking words of truth back in 2009 in the +Financial Post!  #ThrowbackThursday #TBT #MostInfluentialAgency
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What is Programmatic Media Buying? In two words: game changer. Join Cardinal Path's +Alan Amerault and the American Marketing Association on June 16th to learn the ins and outs of programmatic, and why it matters to marketers.
Learn more and register here: http://cpath.it/1S4zQ9v 
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Get to know 3 deterministic methods of cross-device tracking including: user authentication, walled gardens, and use system-generated customer IDs. http://cpath.it/1HIZ7kY 
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10 of the Most Influential Analytics, Big Data and Personalization Articles from 2015 (June Update) from +Ensighten. Check out #10 from +Dave Booth! 
Each month, we do a quick recap of all of the best articles on various topics such as MarTech, Mobile Marketing, Omni-channel Marketing, Big Data, and other topics. This is our monthly update on Marketing Analytics, Big Data, Customer Data, Optimization and Personalization articles. These are some of the most influential analytics, big data and… more ››
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Happy Canada Day! May your day be filled with Maple Syrup, Tim Horton's, and Poutine! #canadaday2015  
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"If you’ve put it off because you’re worried about time and costs, it’s time to take the bull by the horns and figure out what you need — whether it be resources, coordination or prioritization – and start vetting partners and doing some discovery work." -- +Nick Iyengar  #UniversalAnalytics
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Make sure you are asking these 10 questions whether you are evaluating your existing agency partner, looking to make a change, or it’s business as usual! Which question speaks to you? http://cpath.it/1KxiLCX #measure  
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Take your a/b testing one step further! Check out this step-by-step guide to learn how to integrate the +Optimizely tool with +Google Analytics via Google Tag Manager. http://cpath.it/1GwTmcw #measure  
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Have them in circles
1,052 people
Tamy Lemos's profile photo
Mike Blackmore's profile photo
Farr Law Firm's profile photo
Shanee Kirk's profile photo
James Ambler's profile photo
Jesper Fredholm Jørgensen's profile photo
Ivana Petrovic's profile photo
Dueck Downtown's profile photo
Catherine Rowley's profile photo
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Cardinal Path 301 W. Warner Rd, Suite 136 Tempe, AZ 85284 US
Cardinal Path 1140 Pender St. W, Suite 840 Vancouver, BC V6E 4G1 CA
Cardinal Path 122 S. Michigan Ave, 9th Floor, Chicago, IL 60603 US
Cardinal Path 71 Bank St, 4th Floor Ottawa, ON K1P 5N2 CA
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We activate your data, and create competitive advantage. We focus on empowering confident decisions.
Introduction

We are a dedicated team of passionate, award-winning analysts, statisticians, academics, developers – some of the top minds in digital intelligence.

Together, we help our clients unlock the value of their data across a wide digital footprint, sharing all that we know and empowering confident decision-making that creates sustainable growth.