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We're not surprised to see +Tableau Software topping the ‪Magic Quadrant and leading the way to data democracy! #dataviz  
Tableau bridges the gap between marketing and IT departments in a fundamental nod to the importance of an organization’s data
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Check out the Google Analytics tools and reports you need to be using to understand your customers! +Online Behavior
Learn how to use Google Analytics to understand how customers move through your website, where they fall off before making a purchase, how they're interacting across devices and more!
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"If you’re not using web analytics data to drive decisions from the C-suite on down, it’s been deployed wrong, and it’s time to start over." -- +Dave Booth 

Check out the new +Marketing Land blog for insights into creating a business objective-driven analytics implementation: http://cpath.it/1AD0U43
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Save the date! Learn #GoogleAnalytics  Tricks for Huge CRO Advantage in the next +SiteTuners webinar with +Dave Booth!  Get the details, and register here: http://cpath.it/1ziB0D7
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With the Super Bowl right around the corner, check out the new +SEMrush blog: Fantasy Football Skills and Your Digital Acquisition Funnel (Part 1). http://cpath.it/1JvaCNd 
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SEMrush
 
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Unlike bidding on keywords for text ads, with Google #ShoppingCampaigns  you are bidding on product titles and descriptions. Check out this new Search Engine Journal blog by Cardinal Path's own, +Bethany Bey for strategies in optimizing your product feed! http://cpath.it/1BE6uYW 
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Have them in circles
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Save the date for International Conversion Rate Optimization Day, April 9th, 2015 with guest presenter +John Hossack!   #CRODAY  RSVP here: http://cpath.it/1GAyxbU
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Check out the 5 Most Common Errors in Adobe Analytics Implementations found in Audits! http://cpath.it/1MpKkvd
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If you haven't completed your migration to Google #universalanalytics , here are 6 reasons to do it now rather than later from +Stephane Hamel http://cpath.it/1zZDie #measure  
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New webinar, February 11th, 2015 with +Stephane Hamel & +Alex Langshur.  Learn to identify gaps in your analytics deployment that keep you from collecting, accessing, and trusting the data you need! #audits4analyticsstrategy   Register here: http://cpath.it/1uRVCAr
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The research online, purchase offline trend in the customer path to purchase is paramount when justifying the ROI on digital spend. Learn more about the ROPO effect, and how you can use analytics and attribution modeling to demonstrate ROI. http://cpath.it/1yhFPjd #ROPO #pathtopurchase 
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In addition to exercising more and eating junk food less, here are five more resolutions that should be on your list — to make sure you’re getting the most out of your data this year. http://cpath.it/14wkW8O
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Have them in circles
1,019 people
Eric Patterson's profile photo
Yehuda Raizner's profile photo
Juan Antonio Pavón's profile photo
Catherine Conroy's profile photo
Marcos Giuntini's profile photo
david roberts's profile photo
Andrew Greig's profile photo
John Culpepper's profile photo
Marta Nunes's profile photo
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Cardinal Path 301 W. Warner Rd, Suite 136 Tempe, AZ 85284 US
Cardinal Path 1140 Pender St. W, Suite 840 Vancouver, BC V6E 4G1 CA
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Cardinal Path 71 Bank St, 4th Floor Ottawa, ON K1P 5N2 CA
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We activate your data, and create competitive advantage. We focus on empowering confident decisions.
Introduction

We are a dedicated team of passionate, award-winning analysts, statisticians, academics, developers – some of the top minds in digital intelligence.

Together, we help our clients unlock the value of their data across a wide digital footprint, sharing all that we know and empowering confident decision-making that creates sustainable growth.