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Noah Vito
Attends New York University
Lives in New York, NY
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Noah Vito

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Excellent article which actually isn't anti-Origin, despite the title. It's just good advice.
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Noah Vito

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Angus Williams originally shared:
 
Awesome look at the differences between both Microsoft's and Apple's design philosophies. I love the idea of design "languages," and the planning into what people feel when they use a particular interface. To me, the most exciting thing about watching the Google/Microsoft/Apple battle is how each company's design philosophy evolves and grows with the times, based on what each company believes is the most important focus of technology today, and more importantly, tomorrow.

So far, with Apple, we're seeing a very "human" approach to things. They're using physical design metaphors such as the leather trim in various iOS and OS X applications, and in the past have used a lot of glass and brushed aluminium. This is great for a lot of people, and the general consensus is that it makes things somewhat "friendlier" to humans as it imitates the interfaces that people expect in the real world.

Microsoft, on the other hand, is going pure information. Metro, as a design language, is focused solely on information, and, as an extension, typography. Instead of trying to usher you into your phone or laptop's workings by making you feel like you're in the real world, they just lay the information out on 'live tiles,' a dynamic slab of data that you can access instantly, without any design metaphors cluttering that experience. Everything is clean, and photography cooperates with typography and iconography to make the experience feel like you're getting information in it's most focused form possible.

With Android, Google is connecting the real world with the digital. They aren't pretending that we're still in the physical world, while at the same time they're acting as a bridge between human interaction and the web. They're embracing all that we've come to see as "other" in technology - the default theme for Android 4.0 is named 'Holo' after all. We're seeing a combination of the information/data focused nature of Metro UI with some of the creativeness that draws people towards Apple's platforms. With Android 4.0, you feel like you're living in the future - everything is Tron blue and holographic, transparencies are abounding, and you feel like a master of all that is digital and networked. They've borrowed the high resolution contact photos that can make Metro UI seem more human, then plugged them into the world wide web to connect you to all that the internet has to offer.

In my opinion, Google's vision is the most exciting. They're making you feel like you're 'jacked in,' to borrow from The Matrix. You're 100% connected to the digital world and the real world, communication with anyone is simply a holographic tap on a high resolution contact photo away. Your music is right there, in the cloud, along with all your photos and personal data; but what's interesting is not that it's there, but that you expect it to be there, because the interface you're using is so obviously from the future.

So when it comes down to it, design language seems to be a metaphor for each company's strategy: Microsoft is making an admirable dive into the more information-focused future, but they're lacking creativity and vision. It's hard for people to get excited about Microsoft products any more, because for too many years they've seemed rooted in the past, and stale. Apple is offering some great features to their users, but they're afraid of the future. They're afraid of the leap we're making from well designed hardware, to well designed software, and the internet. Their products all feel like they're right there with you in the physical - your digital planner is leather bound, after all, but nobody expects something made out of cow hide to be technologically magical, like the level of cloud synchronisation that Google has. We're seeing this reflected in Apple's policy of planned obsolescence - their profit margins rely on people upgrading their hardware each year, and their half-hearted efforts with MobileMe and iCloud so far show that their focus is truly on design rather than embracing the future as much and as quickly as possible.

Google is rushing headlong into the future. They're updating at a rapid pace, features are being released as fast as they can be thought up, and their mission statement is the most exciting and inspiring: _"to organise the world's information and to make it universally accessible and useful."

Based on how their design philosophy is going, I believe them.
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Have him in circles
65 people
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Have him in circles
65 people
Dan Vito's profile photo
Nick Kachur's profile photo
Sam Russell's profile photo
Adam Burston's profile photo
Education
  • New York University
    Computer Science, 2012 - present
  • Winchester Thurston School
    2008 - 2012
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Nito
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Part one of two.
Introduction
Half of the Noah Collective. The shorter half. 
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New York, NY
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Pittsburgh, PA
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