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Lisa Grimm
3,603 followers -
Curious.
Curious.

3,603 followers
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"It saddens me how social has been co-opted by marketing to become just another mass advertising/marketing channel. I think the promise of social is about relationship development, and I have always said that. All the talks I've given about Ford's progress has concentrated on attention and trust. While advertising can get you the attention by interrupting people, it's more important to build relationships with customers and other people you want to reach. And I think communications and marketing and customer service have to band together around social." 

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That time I went to #sxsw  and was on +Jimmy Kimmel Live...

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"Chipotle couldn't afford to rely on traditional advertising. The hope is that PR, buzz and social media will do much of the heavy lifting for the chain's message."

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"As a man believes so is he." (23:7)

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I totally want this. After all these years, I still miss my BB keyboard:)

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A contact lens for diabetics to measure glucose levels. Did not see that coming but I dig it. Not the end game in any way, but the experimentation will lead to incredible things. We live in a very exciting time.

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"In fact, the marketing world will soon be divided between those companies who have made investments in digital platforms in order to reap earned data, and those that have not. The ones earning the data will use this to inform everything from product development strategies to CRM programs to one-to-one marketing approaches that deliver relevant, actionable messages to consumers — again, at a massive cost savings relative to shotgun mass media approaches." 
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