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How to Make Certain Your #Media Pitches Will Not Be Ignored
When it comes to pitching a story, there are various tenets that I have always disagreed with, e.g.: reporters and editors won’t read a pitch longer than a few sentences; when trying to place a photo accompany it with a short caption; TV pitches have a better chance of success when B-roll is available. But there are some rules that I have always enforced with account execs so that their pitches at least have a chance of success.
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At this unique two-day event, leading measurement and digital experts will show you how to develop a measureable communications program for media relations, social media, crisis management and brand enhancement. You’ll get updates on the latest trends in measurement standards plus learn the ins and outs of the big three social platforms and what it takes to succeed in this multimedia digital space. Register online now at www.prmeasurementconf.com
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PR News will celebrate the finalist and honorees of the CSR, Diversity and Nonprofit Awards at the Spring Luncheon on March 15, 2016.These are the organizations that took chances, made incredible strides and understand the power of CSR, inclusion, and philanthropy in public relations—join us in celebrating them.
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Enjoy the pictures from PR News' Top Women in PR Awards Luncheon 
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Submit your entry for PR News' Agency Elite Awards today! The Agency Elite Awards showcase the top PR agencies by practice. 

Entry Deadline: March 4, 2016
Extended Deadline: March 11, 2016
Awards Luncheon: Fall 2016

For more information visit: http://www.prnewsonline.com/PR-News-Agency-Elite-Awards
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5 Tips for Getting Started With #Snapchat
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Learn how to create measurement dashboards that communicate PR’s business value. At this webinar presented by PR News and sponsored by LexisNexis, you’ll get insight into selecting key performance indicators (KPIs) for your PR programs and into shaping your measurement presentations to provide the information that will inform senior leaders, anticipate many of their questions and guarantee your communications budget.

You’ll learn the steps to dashboard success, including understanding your audience, starting with business goals, taking the “so what” test and identifying what needs to be fixed in your communications programs.
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Join PR News for the Business Leadership for Communicators Boot Camp, where you'll learn what it takes to run a profitable agency or in-house PR department. Gain insight from experienced trainers and build an understanding of the business management techniques necessary to make your PR efforts a successful venture. 
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5 Ways to Track Your Brand’s Impact on #YouTube
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9 Rules for Working With Senior #Management
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Have them in circles
2,186 people
Charles Joseph Hall's profile photo
Unathi Mehlomakulu's profile photo
Brigid Woodland's profile photo
Caroline Khamala's profile photo
John Wimbs's profile photo
Liz Broad's profile photo
Workiva's profile photo
Sarah Doheny's profile photo
Bryana Dacri's profile photo
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The PR professional's resource for ideas and tools to maximize communications and social media efforts.
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PR News delivers award-winning analysis of key news, strategies and success stories in PR, communications and marketing.