1. Social media is easier. Actually making a case was work. Smarming friends... not so much.
2. Lot's of cools toys and apps. MSM is all serious and stuff.
3. I can do it from home. I can do it in bed. I can like not do anything and say I did.
4. Chances of getting laid with social media are like a bazillion times as much as mainstream media.
5. Punctuation and grammar are not required. Hell, you barely need to know how to read.