As the year draws to an end, there are many lessons that young PR people should have learned from 2016 news reports that can apply to our business. Here’s a second look back at the learning moments of the year that sprang from the headlines.
The paid social media landscape is rapidly evolving, making it clear that promoted posts are now a must for any brand’s social strategy. But that doesn’t have to be a scary thing for those making their foray into the paid social world. As Facebook continues to roll out product updates—and other platforms grow more sophisticated in analytics, tracking and even marketing automation—the opportunity to leverage paid social content into real-world res...
Facebook Live is all the talk now, and with good reason. Facebook's latest algorithms boost live content above else. Plus, users are three times more likely to engage with a live video than a pre-recorded video. Get up to speed on Live tomorrow with speakers from NASA, Yelp and Viacom at PR News' Facebook Live Webinar. It starts at 1:30 PM ET.
Social media is always changing and while new posts and tweets pile up on old ones and snaps reach their 24 hour life cycle and disappear, exceptional social media campaigns live on with a PR News Social Media Award. Enter by this Friday, December 16 at midnight ET!
PR News' Social Media Awards allow you to show off what you've done in the past 12 months and get recognized for all the hard work, interesting content and impressive results that you and your team have accomplished.