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For years, podcasting was overshadowed by other forms of emerging media, but it continues to steadily grow in popularity. In fact, more than 10 billion podcasts were downloaded and streamed on Apple devices alone in 2016, an increase of more than 2 billion from the year before.
As big media outlets ramp up their podcast libraries, the marketing world is taking note and targeting the space.
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What’s the secret sauce for injecting authenticity into today’s competitive college market? A solid influencer program.
PR News interviews Christina Sponselli, director of social media at University of California, Berkeley, to learn about influencer marketing in higher education.
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Social media provides a great opportunity to connect directly with journalists, who often turn to platforms like Twitter to find sources, track breaking stories and promote their work.
Social media provides a great opportunity to connect directly with journalists, who often turn to platforms like Twitter to track breaking stories.
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Building your business’ reputation and boosting revenues is all made possible through video outreach. But where do you begin when you’re just starting to dip your toes into video marketing?
Building your business’ reputation and boosting revenues is all made possible through video outreach.
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Facebook Live is all the talk now, and with good reason. Facebook's latest algorithms boost live content above else. Plus, users are three times more likely to engage with a live video than a pre-recorded video. Get up to speed on Live tomorrow with speakers from NASA, Yelp and Viacom at PR News' Facebook Live Webinar. It starts at 1:30 PM ET.
Join PR News on Dec. 16 for a webinar covering Facebook Live. Speakers from NASA, Viacom and Yelp will discuss the latest in Facebook Live content strategy.
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Social media is always changing and while new posts and tweets pile up on old ones and snaps reach their 24 hour life cycle and disappear, exceptional social media campaigns live on with a PR News Social Media Award. Enter by this Friday, December 16 at midnight ET!
PR News' Social Media Awards allow you to show off what you've done in the past 12 months and get recognized for all the hard work, interesting content and impressive results that you and your team have accomplished.
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ohn Carroll, manager of local outreach at Yelp, hares seven social media trends for communicators to be on the lookout for in 2017.
John Carroll, manager of local outreach at Yelp, shares seven social media trends to look out for in 2017.
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Since more searches now come from mobile platforms than desktops, Google will soon roll out a fully updated mobile-first index, which considers the mobile version of a website its primary version.
The rules of search engine optimization change so quickly, by the time you implement yesterday’s best practices, new considerations take their place.
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As the year draws to an end, there are many lessons that young PR people should have learned from 2016 news reports that can apply to our business. Here’s a second look back at the learning moments of the year that sprang from the headlines.
Here’s a second look back at the learning moments of the year that sprang from the headlines.
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As organic reach increasingly becomes a thing of the past, winning a budget for paid social—and proving out its value—is a must for any brand’s social strategy.
The paid social media landscape is rapidly evolving, making it clear that promoted posts are now a must for any brand’s social strategy. But that doesn’t have to be a scary thing for those making their foray into the paid social world. As Facebook continues to roll out product updates—and other platforms grow more sophisticated in analytics, tracking and even marketing automation—the opportunity to leverage paid social content into real-world res...
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The social platform and ad publishing giant has reported a discrepancy in Like and Share counts when a user enters a URL into the search bar in its mobile app.
Facebook has reported an issue wherein Share counts are misreported on mobile.
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Rachel Racoosin, senior digital strategist at LEVICK shares some of her most valuable pieces of advice for planning social media crisis messaging:
Developing a brand message can be difficult, especially when you have a crisis on your hands, and don't have the luxury of a great deal of time.
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