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PR News
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The PR professional's resource for ideas and tools to maximize communications and social media efforts.
The PR professional's resource for ideas and tools to maximize communications and social media efforts.

2,131 followers
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For years, podcasting was overshadowed by other forms of emerging media, but it continues to steadily grow in popularity. In fact, more than 10 billion podcasts were downloaded and streamed on Apple devices alone in 2016, an increase of more than 2 billion from the year before.
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ohn Carroll, manager of local outreach at Yelp, hares seven social media trends for communicators to be on the lookout for in 2017.
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What’s the secret sauce for injecting authenticity into today’s competitive college market? A solid influencer program.
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Since more searches now come from mobile platforms than desktops, Google will soon roll out a fully updated mobile-first index, which considers the mobile version of a website its primary version.
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Social media provides a great opportunity to connect directly with journalists, who often turn to platforms like Twitter to find sources, track breaking stories and promote their work.
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As the year draws to an end, there are many lessons that young PR people should have learned from 2016 news reports that can apply to our business. Here’s a second look back at the learning moments of the year that sprang from the headlines.
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Building your business’ reputation and boosting revenues is all made possible through video outreach. But where do you begin when you’re just starting to dip your toes into video marketing?
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As organic reach increasingly becomes a thing of the past, winning a budget for paid social—and proving out its value—is a must for any brand’s social strategy.
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Facebook Live is all the talk now, and with good reason. Facebook's latest algorithms boost live content above else. Plus, users are three times more likely to engage with a live video than a pre-recorded video. Get up to speed on Live tomorrow with speakers from NASA, Yelp and Viacom at PR News' Facebook Live Webinar. It starts at 1:30 PM ET.
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The social platform and ad publishing giant has reported a discrepancy in Like and Share counts when a user enters a URL into the search bar in its mobile app.
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