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The Legal Watercooler
233 followers -
A place where we can grab a cup of coffee and share in a little bit of legal industry chat.
A place where we can grab a cup of coffee and share in a little bit of legal industry chat.

233 followers
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The Legal Watercooler's posts

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What I've learned in 18 years of legal marketing #lmamkt #bizoflaw

Wow. I cannot believe I’ve now spent a full lifetime as a legal marketer. When I started at my first firm, back in 1998, we were just launching 2nd generation websites, and I was tasked to shepherd through this program called InterAction (by InterFace).…

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Do you really care what I think about the elections? #lmamkt #bizoflaw

I just had to close my Facebook page. The “debate” and “commentary” of people I actually care for is getting out of hand. Two people are arguing about the George Bush video (I agree with the Atlantic on this one). Others think Ruth Bader Ginsberg is right…

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My own personal branding exercise. #lmamkt #bizorlaw

I promise, my personal brand is not, “I’ve been too busy to blog.” I think I’m going through a process. An evolution. A “what’s next in my life” moment that has lasted for months. I have a lot to say, but I’m not sure HOW I want to say it. You will often…

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Is there an app for crazy, stupid busy? #lmamkt

To say life has been in session this past year would be an understatement. I’m crazy, stupid busy everywhere. I can’t seem to get to what I want to get to. My mind is constantly swimming with what I need to do next … trying to create the pathway to get…

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Legal Lean Sigma coming to LA on May24 @LMAintl #lmamkt @CathMacDonagh @tcorcoran #bizoflaw

Confession time. I’m crazed. Crazy busy at work. A thousand moving pieces. Eighty six internal clients today (and two more joining on Monday). Then there is home. My personal life. Spiritual life. Still haven’t made it to the market. It’s crazy. Nothing…

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To Serve Lawyers - Thoughts from #LMA16 @chambersGuides @superlawyers @thelegal500

A theme I heard, or just picked up on, at the 2016 LMA Annual Conference is that our role, as legal marketers, is as a service provider to our clients … the lawyers we serve. Yet, sometimes, the relationship seems much more adversarial than it has to be.…

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Leadership isn't just for CMOs - Thoughts from #LMA16 #leadership #bizoflaw

I cannot believe that it’s been a week since I attended the CMO Summit at the Legal Marketing Association’s annual conference featuring Leonardo Inghilleri. Leadership can’t be taught in five hours, you need five days or more to take a deep dive. That…

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The LMA annual conference is kicking off this morning. I’ve been here since Saturday. Why? Because it’s LMA and I wouldn’t miss a minute of connecting with my peers, colleagues, and friends!! So what is so damn special about LMA that I added more time…

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Don't be a lurker. 6 Things to Do BEFORE Attending a Conference #lma16 #lma16

We all attend professional conferences. Some are close-knit groups, such as the Legal Marketing Association’s Annual Conference; others will have 10s of thousands in attendance, and take over a whole city (ACC Annual Meeting, CES, NRF’s Big Show).…

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Mad Men collaborating with Math Men. #CMO #LMAMKT #WhatIDo #bizoflaw

I just watched the short (< 2 minutes) video from the National Director of Brand, Creative & Content Marketing for Deloitte Digital talking about the future of the CMO (that’s the Chief Marketing Officer if you’re wondering). He summed up the current role…
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