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Great article by Jack Marshall of Digiday! Looking forward to hearing Scott Portugal's take on Programmatic at the Digiday Exchange Summit in Austin! 
Ad buyers say paying upfront for programmatically traded media might be something worth seriously considering.
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Delivery of fresh Cakes and Chocolates to Hong Kong on this Mother’s Day.You are just one click away from sending gifts to your beloved mummy and make her feel proud for having such sensible children. Just pay your visit to this online store and honored your mummy at ease.
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Could #bigdata  be the paradigm that anchors the next mobile revolution? +Business Insider 
As our personal and business lives migrate into mobile, there's virtually no end to big data applications.
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More #blurredlines ? No, not Miley and Robin..this time we’re talking about the blending of programmatic and direct sales
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+eMarketer explains why cross-platform optimization is key!
 “Mobile spending is expected to rise 95% this year” 
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"Storydoing companies — Red Bull, TOMS shoes, Warby Parker, and Tory Burch, for example — emphasize the creation of compelling and useful experiences.."
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What does native advertising mean for mobile in the post-PC era? #nativeadvertising  +Business Insider 
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PulsePoint’s Data Scientist Eswar Sivaraman explains why programmatic trading must embrace data transparency as vigorously as the online air travel industry has 
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Don't believe Native Advertising can scale? Read this: 
+BuzzFeed 
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Learn how programmatic ad trading is shaping the future of ad sales
 via +Digiday 
Online publishers are searching for a new breed of data-driven, technology-savvy salesperson.
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"We need to build up advertising’s role as a trusted adviser to consumers." +Digiday  #digitaladvertising  
Ad tech needs to prove value to consumers.
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"From branded entertainment and social media conversations to searchable information online, the future of media will revolve around #content  in its many shapes and forms." +Digiday 
These trends will reshape the media industry this year.
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#RTB  or real-time bidding may be the powerful solution mobile advertising needs to succeed in 2014. +Business Insider 
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Have them in circles
42 people
Gibron Williams's profile photo
SeeWhy's profile photo
Words in Effect's profile photo
ad:tech North America's profile photo
Linda Sturn's profile photo
krishan nyc's profile photo
Sloan Gaon's profile photo
Larry Kim's profile photo
Dean Schaffer's profile photo
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We connect brands to audiences through next-gen programmatic and content marketing solutions
Introduction
PulsePoint™ is a content creation and media technology company that owns one of the largest independent programmatic exchanges in the industry. Leveraging our proprietary content and audience targeting technology, the company delivers both programmatic and content marketing solutions to the right audience at scale. PulsePoint™ reaches more than 167MM unique users every month (comScore, 2013) and manages more than 3 billion ad transactions across its transparent exchange every day. Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York, with offices across the U.S. and U.K.