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PulsePoint
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We connect brands to audiences through next-gen programmatic and content marketing solutions
We connect brands to audiences through next-gen programmatic and content marketing solutions

40 followers
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Great article by Jack Marshall of Digiday! Looking forward to hearing Scott Portugal's take on Programmatic at the Digiday Exchange Summit in Austin! 
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PulsePoint’s Data Scientist Eswar Sivaraman explains why programmatic trading must embrace data transparency as vigorously as the online air travel industry has 
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Could #bigdata  be the paradigm that anchors the next mobile revolution? +Business Insider 
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More #blurredlines ? No, not Miley and Robin..this time we’re talking about the blending of programmatic and direct sales
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Learn how programmatic ad trading is shaping the future of ad sales
 via +Digiday 
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+eMarketer explains why cross-platform optimization is key!
 “Mobile spending is expected to rise 95% this year” 
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"We need to build up advertising’s role as a trusted adviser to consumers." +Digiday  #digitaladvertising  
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"Storydoing companies — Red Bull, TOMS shoes, Warby Parker, and Tory Burch, for example — emphasize the creation of compelling and useful experiences.."
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"From branded entertainment and social media conversations to searchable information online, the future of media will revolve around #content  in its many shapes and forms." +Digiday 
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