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IEEE Engineering360 Media Solutions
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Connecting industrial marketers with their target audience of engineering and technical, professionals – generating awareness, demand and engagement opportunities at all stages of the buy cycle.
Connecting industrial marketers with their target audience of engineering and technical, professionals – generating awareness, demand and engagement opportunities at all stages of the buy cycle.

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IEEE Engineering360 Media Solutions provides effective online marketing programs that target the engineering community. Your audience is here. http://bit.ly/d6nYoE

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Revisit your key performance indicators for 2015 and re-orientate them around the customer and business metrics that really matter. http://ow.ly/JSKmL

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By interviewing real buyers of your solution, you’ll pinpoint precisely what they’re looking for in a solution, enabling you to move away from generic messaging that focuses on the least important things – to sharing specific details that assure them that you understand what matters most to them. http://ow.ly/JSKfK

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Download our complimentary research report, "Digital Media Use in the Industrial Sector," and learn why digital resources are firmly entrenched among industrial buyers, diversifying across a variety of digital channels is essential, digital content is needed for all stages of the buy cycle and much more.

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What does it actually take to get your email delivered into the inbox of your intended audience? http://ow.ly/JPXpW

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Content marketers know how to overcome objections from prospects, but what about internally? Here is a content marketing investment journey and the applicable objections to overcome. http://ow.ly/JPWS2

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Single-channel marketing is a tactic of the past, and traditional marketing by itself doesn’t reach engineers and technical professionals. What is an industrial marketer to do? Deploy a multichannel strategy to reach your audience. Learn more by downloading our complimentary white paper on the cross-media multiplier.

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Here are the 10 steps you need to create a social media marketing cycle that will yield big results. http://ow.ly/JJn2W

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Planning your content the way movie studios plan their film releases can inform your content strategy. http://ow.ly/JJmDS
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