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Brian Lang
Works at Small Business Ideas Blog
Attended Cornell University
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Brian Lang

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My latest post reveals 19 webinar software solutions, some articles on which ones are best and tips on how to choose which webinar platform to use.
 
According to a poll by E-marketer, webinars are one of the top 3 ways that businesses use to generate leads, along with video and case studies. This article reveals 19 popular webinar software platforms and alternatives and a few tips on choosing webinar software.

Here are a few tips:
1. Self hosted solutions can drain your server - Although the one time cost of purchasing webinar software can be appealing, self hosted webinar solutions might not work well with your hosting.

2. Some features to ask about - Automated webinar reminders, one click sell buttons and integration with email software are a few features to ask about.

3. Google Hangouts / YouTube Live - Sometimes webinars that uses these solutions can experience a lag, which means they might not be great for real time webinars.

#webinar #webinarsoftware #onlinemarketing
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Brian Lang

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9 Lessons from marketing with giveaways
 
Giveaways can be a good way to grow your email list quickly, but there are many pitfalls that you should avoid if you want to have a successful giveaway. This article discusses my experience with an e-commerce giveaway and some suggestions on how to host a successful giveaway if you decide to try it yourself. 
I launched a giveaway recently. It didn't do as well as I had hoped, but here are some important mistakes to avoid and lessons when launching giveaways.
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My latest blog post including 10 lessons from trying to sell various products and services. 
 
Selling is one of the biggest challenges that online marketers face. In this article, I discuss some of the lessons I've learned from trying to sell both products and services online. Here are a few of them:

1. Physical products are generally easier to sell than information - This is because the value of a physical product is more clear and less explaining/convincing is required.

2. Videos aren't always the best way to sell - Clicking on a link to watch a video is a bigger commitment than reading text. Although engagement is higher once that happens, sometimes text will outperform video. You have to test it... don't assume video works better just because everyone else is doing it.

3. Start with a lower priced offering if... - If you are just starting out, then a lower priced product can be a good way to test your selling skills if you are having trouble selling a higher priced product or service. It can also be a good confidence booster.

#selling #sales #onlinemarketing
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Productivity is an important part of being successful in business. This post covers 7 counter-intuitive things you need to do to become productive.
Productivity tips commonly overlooked by struggling business professionals.
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I did some guest posting recently on some popular blogs. While exposure is a good benefit, I share some other surprising lessons learned from the experience in this article.
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Buzzstream is a popular email outreach tool. Here is my review of the tool, which I tried out last year:
http://www.smallbusinessideasblog.com/buzzstream-review
One of the most popular tools for managing email outreach is Buzzstream. Here is my review of this tool including pros and cons.
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The ultimate compilation of Instagram marketing tools
 
Instagram is one of the fastest growing social media networks with over 400 million users and 70% of businesses are expected to have a presence on Instagram by 2017 (up from 40%).

I've read a few case studies about how some businesses achieved massive growth and even got to 100k followers in under 6 months. So I did some research on tools to make Instagram marketing easier and came up with this article.

Some tools include:
- Instagram analytics tools
- Influencer identification tools
- Instagram web browsers
- Scheduling tools
- And more!
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My review of Viraltag social media scheduling tool.
 
One of the biggest challenges with social media is being consistent with posting to your social channels. Viraltag is one tool that you can use to maintain consistency without spending all day on social media.

Here are some of the pros and cons:
1. Calendar view or buffering capability - I like that you can either buffer updates into a queue or schedule them using a calendar, picking the exact day and time to post.

2. Content feeds - You can create your own content feeds if you follow other blogs or social media accounts. This makes it easier to find things to share on social media.

3. Carousel image - One con is that Viraltag doesn't currently support carousel images, which is a new feature for Facebook and Twitter. I usually post manually when I want to use carousel images.

#viraltag #social media #twittermarketing
Viraltag is a social media scheduling tool for Pinterest, Twitter, Facebook, LinkedIn, Tumblr and Instagram. Here is my review of this tool.
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A recent study I did to see what factors contributed to articles going viral on popular blogs.
 
A good way to get better results with blogging and content marketing is to first study your competitors. This article studies some of the most shared articles on popular blogs and steps you can take to get more visibility for your content.
http://www.smallbusinessideasblog.com/content-marketing-study

#contentmarketing #blogging #socialmediamarketing
Studying top content marketers is a good way to see what works and what doesn't. This article reveals 5 marketing lessons from articles that went viral.
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95 experts reveal the best SEO tools to build and manage successful search campaigns. The #1 ranked tool might surprise you!
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People are always talking about how long content is better, but in this article, I discuss why short content can outperform in some cases.
https://www.searchenginejournal.com/debunking-myth-long-form-content-data-driven-case-short-content/157148/
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Today I have a special kind of post for you: an expert round-up. For those of you who aren't familiar with this concept, think of it like having a bunch of top bloggers all doing a guest post on the same subject, in the same article. So, instead of learning the opinion of only just one guest blogger, we get to learn from 110 experts! Now you may be wondering, 'Just who are these experts?'. Well, all of them are successful bloggers, entrepreneurs...
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Brian's Collections
Story
Tagline
Small Business and Internet Marketing Blogger
Introduction
I run smallbusinessideasblog.com, where I share strategies and tactics for starting your own business and online and offline marketing. I also have a Wordpress web design company, an e-commerce site, and other websites.
Bragging rights
Self employed for over 10 years
Education
  • Cornell University
  • Pennsylvania State University
Links
YouTube
Work
Occupation
Small Business Blogger, Entrepreneur and Marketer
Skills
SEO, social media marketing, blogging, content marketing, web design
Employment
  • Small Business Ideas Blog
    Owner, 2012 - present
    I give free tips, ideas, and resources for people to start their own business and learn about marketing.
  • Web Developers Etc
    Owner, 2011 - 2014
    We create high quality SEO friendly Wordpress website and also offer graphic design services. We can design for branding purposes or conversion optimization.
Basic Information
Gender
Male