Profile

Cover photo
Jeff Kershner
Works at DealerRefresh
Lives in Maryland
805 followers|57,285 views
AboutPostsPhotosYouTube

Stream

 
If you're a dealership using CDM Dealer Services - were you aware that AutoTrader.com sold it to some smaller outfit on the west coast called Xcite Advertising? - comment here http://dlrfr.sh/15RdbEe
1

Jeff Kershner

Shared publicly  - 
 
  Few people know what they want. Few people are driven. Few people have vision. If you want to find the ultimate in success, find your vision. I have just finished Fast Company’s article on Jeff Bezos for the second time: AmazonFresh Is Jeff Bezos’ Last Mile Quest...
1
 
Video is a great way to engage your potential customers. YouTube is probably the first site that comes to mind BUT here are some of the Pros and Cons of putting your dealership videos on YouTube. #automarketing  -- http://dlrfr.sh/162V0ho 
1
1
Aaron Neve's profile photo

Jeff Kershner

Shared publicly  - 
 
Last week Mike Haeg had once again written an incredibly insightful article, around the Element of Surprise!

BUT SURPRISE! it came with a CONTEST!

Mike wrapped the article up asking YOU to share what you do at the dealership to Surprise your customers, colleagues and even your managers.

We had several people contribute and share with us what they do or have done in the past to SURPRISE someone.

In the Video above – Mike Announces the WINNER!!
Surprise! The person in front of you paid for your Starbucks! Your new salesperson wrote a blog about Truck Month! Your kid just got a scholarship! (Score!) Maybe those won’t happen today, but who says they won’t? Last week Mike Haeg had once again written an...
1

Jeff Kershner

Shared publicly  - 
 
There are four main appointments that your people should be setting. Here they are…
1

Jeff Kershner

Shared publicly  - 
 
*Comment and WIN!!* What do you do to surprise Customers at the dealership? Click the link to Comment and WIN!! - http://dlrfr.sh/192kOv7
  My first gig out of college was selling for a major alcohol distributor in Dallas. I hustled wine to convenience and grocery stores across the city. Lots and lots and lots of wine. Imagine cutting deals in the back of a Wal-Mart with an angry store manager who preached...
1
Have him in circles
805 people
Justin Cook's profile photo
glenn pasch's profile photo
Gayle Wirhun's profile photo
Jon Doe's profile photo
justin alverson's profile photo
charles bayer's profile photo
Khaled Elgohary's profile photo
David Harris's profile photo
Eleiner Sanchez's profile photo

Jeff Kershner

Shared publicly  - 
 
Dealer Spotlight: Aaron Wirtz. Learn what it's like to be the Social Media Manager at Subaru of Wichita and Super Car Guys! http://dlrfr.sh/18g57R5
DealerRefresh: Let’s do a meet and greet…Hi, we’re DealerRefresh and you are….? Aaron: I’m Aaron Wirtz, a native of Wichita, Kansas who just turned 31 years old. I got into the automotive industry through a dynamically worded job posting for a Social Media Manager...
3
 
Should personal use of social media be STOPPED & the workplace/dealership? Check out this latest research & let me know if you agree or what you think about this! http://dlrfr.sh/18CnZcu
We’ve had several conversations here on DealerRefresh about dealers blocking Facebook from employees in fear of low productivity. At one point there was a study that showed where over 50% percent of companies block social media in the work place. That stat was from a study...
1

Jeff Kershner

Shared publicly  - 
 
If you're looking to follow DealerRefresh - please do so here.. https://plus.google.com/112697064847535340133  This G+ page is not being used since Google confuses the hell out of everyone with all these G+ pages.
1
 
…..WE WERE AT GOOGLE! Conference Review - http://dlrfr.sh/17mohlI

It’s still hard to grasp after being home for a few days that we were, in fact, on Google’s campus, learning from the very people who shape how #Google in the automotive industry works for you. #DSMV13 
…..WE WERE AT GOOGLE! Google.  It’s still hard to grasp after being home for a few days that we were, in fact, on Google’s campus, learning from the very people who shape how Google in the automotive industry works for you. We were fortunate enough to learn and network...
1

Jeff Kershner

Shared publicly  - 
 
At times the dealer competition becomes counterproductive - DealerRefresh Cartoon series with Jerry King
5
People
Have him in circles
805 people
Justin Cook's profile photo
glenn pasch's profile photo
Gayle Wirhun's profile photo
Jon Doe's profile photo
justin alverson's profile photo
charles bayer's profile photo
Khaled Elgohary's profile photo
David Harris's profile photo
Eleiner Sanchez's profile photo
Work
Occupation
Automotive Industry Consultant
Employment
  • DealerRefresh
    Founder, 2006 - present
  • Younger Auto Group
    Consultant - Former Dir. of Marketing, 2010 - present
  • HookLogic - Automotive
    Senior Director of Sales, 2011 - present
  • MileOne Automotive Group
    Internet Marketing Manager, 2007 - 2010
Basic Information
Gender
Male
Story
Introduction
I help dealerships navigate the complex waters of Internet Marketing so they can dominate in the online sales arena.
Bragging rights
Started DealerRefresh in 2005. The industrys first online blogging / forum publication for Dealers and Professionals looking to gain insight into online marketing and best practices.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Maryland
Links
Contributor to