I guess we should thank Google for not making a differentiation between 'real' life and online. right?
If i want to change my name every week in the real world I can. I can ask people to call me what i like. There are lot's of freedoms afforded to me in the 'real' world.
Not so here though. Google, the Great architect of this brave new world would like to build things a little differently.
..and it can because in here.. it is God+