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Lighthouse
53 followers -
Website design and digital marketing company that focuses on using technology to support our customers business goals.
Website design and digital marketing company that focuses on using technology to support our customers business goals.

53 followers
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"In the UK, there are thousands of associations and membership-driven organisations that provide the vital hub and authority for trades, industries, sports and many other groups.

Many of these associations organise large memberships, providing an important, forum, advisory and regulatory body, often staging conferences and events. The management and development of this type of organisation requires specialised knowledge and skills - and many are run very well. But many others struggle to meet the needs of their memberships, hindered by outdated management processes, poor image and credibility and ineffective marketing methods.

With many years’ experience of the advantages and challenges that face associations, Lighthouse have been able to look closely at the way they work. We understand that an association will possibly need to address both its own members and those members’ own customers.

Lighthouse provides highly effective support. and has developed powerful integrated tools that enable associations to Do More!"
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Great Infographic on SEO ranking factors. A nice intro to SEO, if your unfamiliar with modern Search engine marketing. A definite 'must read' for website owners.  

http://blog.hubspot.com/marketing/google-ranking-algorithm-infographic 

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Is this a step in the wrong direction for G+?
When we launched Google+ over three years ago, we had a lot of restrictions on what name you could use on your profile. This helped create a community made up of real people, but it also excluded a number of people who wanted to be part of it without using their real names. 

Over the years, as Google+ grew and its community became established, we steadily opened up this policy, from allowing +Page owners to use any name of their choosing to letting YouTube users bring their usernames into Google+. Today, we are taking the last step: there are no more restrictions on what name you can use. 

We know you've been calling for this change for a while. We know that our names policy has been unclear, and this has led to some unnecessarily difficult experiences for some of our users. For this we apologize, and we hope that today's change is a step toward making Google+ the welcoming and inclusive place that we want it to be. Thank you for expressing your opinions so passionately, and thanks for continuing to make Google+ the thoughtful community that it is.

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Retailers Lag Behind Consumers’ Omnichannel Desires - http://bit.ly/1c0EIc9

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UK Online Retail Growth Flatlines, as Mobile Drives Growth - http://bit.ly/17rbelB #mcommerce

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#EmailMarketing Still Relevant for UK Consumers? Yup, they prefer emails from retailers. http://bit.ly/18rB5Kn

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Latest Twitter Test Notifies Consumers of Nearby Events
Twitter is testing yet another new feature that alerts members when events are happening nearby. Although unconfirmed, this could have major implications for local businesses and location-based marketers.

Do you think this is would be a useful feature?

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UK consumers are amongst the most avid #ecommerce users in the world. #MobileMarketing #mcommerce http://bit.ly/16xu1uu

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Among the most-used smartphone apps, social media is big but Google Maps is king: http://on.mash.to/14ZyVvD
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