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The Ogilvy Digital Marketing Academy
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“It’s better to be the best connected than the most connected.” - Reid Hoffman, LinkedIN
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How Chipotle's random tweets gained it a massive boost in following. Cool? Dishonest? Ingenious? http://ow.ly/npgkw
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Google+ will get you more business than Facebook or Twitter: here’s how | memeburn http://ow.ly/n1F5n
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Learning goodies for our students from Google Engage.
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Just went live with a new site design for the ODMA http://www.ogilvydma.com/ - lots of work to do still on the content side, but we're really happy with what we've got.
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Still a lot of work to do on the content (including an explainer video) but I'm really chuffed with the design.
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Have them in circles
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Retargeting: showing more online ads to a customer if they've visited your site or seen your other ads but haven't converted yet. #ODMAvocab
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How to create your own Google Maps data mashup http://ow.ly/neetI - and please share with us what you make!
Ingredients: Google Search Google Fusion Tables Google Spreadsheets Google Maps are among the most popular services for mashups. It is possible to put almost anything on a map: photos, diagrams, text, data, eve...
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The technology at the leading edge changes so rapidly that you have to keep current after you get out of school. I think probably the most important thing is having good fundamentals.- Gordon Moore (Intel)
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Increase the Visibility of your Google+ Business Page with 3 simple SEO signals: http://www.globalstrategies.com/blog/google-business-pages/
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Google has released a guideline for managing and growing your Google+ community. You can download the .pdf here: http://services.google.com/fh/files/misc/googleplus_yourcommunity_guide.pdf
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Social Media optimization tip of the day:
Recommendations from other people account for 60% of all video clicks from the YouTube homepage.
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Have them in circles
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Introduction

Digital Media is transforming marketing, and we're here to help you make sense of those changes.

We offer potent training on a range of digital subjects, backed by the expertise and insight of Ogilvy.

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