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Kevin Briody
Works at Pace
Attended University of Oregon
225 followers
AboutPosts
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Work
Occupation
Vice President, Digital Strategy
Employment
  • Pace
    VP, Digital Strategy, 2011 - present
  • Ignite Social Media
    Director, Strategic Innovation, 2010 - 2011
  • WebJunction/OCLC
    Director, Marketing, 2007 - 2009
  • Microsoft
    Marketing (Various), 1998 - 2007
Basic Information
Gender
Male
Story
Tagline
Senior digital and social strategist, practice lead at a leading content agency
Introduction
A community and social media marketer with 14+ years of experience ranging from large tech companies to startups, non-profits, and agencies. Currently Vice President, Digital Strategy at Pace (www.paceco.com) in Greensboro, North Carolina.
Education
  • University of Oregon
    1993 - 1997
  • University of Washington
    MBA, 2001 - 2002
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Kevin Briody

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For the past year, I’ve been reading picture books to my son’s Pre-K class. The books come from our collection at home; classics like, “The Snowy Day,” and lesser-known titles that take about 10 minutes, cover to cover. I read with the boys and girls gathered “crisscross applesauce” on a colorful, A-B-C bedecked carpet. The time slot is just after a shrieking […]
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Kevin Briody

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Imagine getting paid just to send Snapchats. Does it sound like it’s too good to be true? Not for Snapchatting pro Shaun McBride. Follow McBride on Snapchat (username: Shonduras) for any length of time and you’ll notice he’s not taking boring photos of his lunch. Instead, his 5-second Snaps (complete with fun cartoonish drawings) have earned him a following of […]
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Kevin Briody

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It’s a good time to be alive for sports fans who crave not only the action of the game, but also the news and stories behind the scenes. Increasingly, they have content marketing to thank, largely due to the symbiotic relationship that exists between sports and content marketing. What we as content marketers do is applicable and beneficial to many […]
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Kevin Briody

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Trend Spotting Web Design Trends in Mobile Tech
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Kevin Briody

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Videos of people dumping icy cold water over their heads have been flooding my Facebook news feed as frequently as wedding photo albums and engagement announcements over the last few weeks. It’s a testament to the huge viral success of the Ice Bucket Challenge. Everywhere you turn in the world of social media there’s either a celebrity or a personal […]
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Kevin Briody

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Times Have Changed It’s no surprise that each generation is different. Those who came of age during the Victorian era were likely worlds apart from the next generation, who reached young adulthood during the roaring ’20s. But is it necessary to market to people based on their generation? Are Baby Boomers (born 1946 to 1964), Gen Xers (born 1965 to […]
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Have him in circles
225 people
Alexis Monette's profile photo
Ken Luck's profile photo
Marty Martin's profile photo
Jeff SanGeorge's profile photo
Jean A. Sturgill's profile photo
Chris Hall's profile photo
lauren selig's profile photo
Ryan Smeltz's profile photo
Brian Westlander's profile photo

Kevin Briody

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Like most people watching the Big Game, I had a viewing party with good friends. Because of the diversity of my Super Bowl watching group (whom ranged in age from teens to retirees), I was interested to see both how the commercials resonated with different demographics and what content marketers can learn from them. With this in mind, I give […]
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Kevin Briody

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Instagram is one of my favorite social networks. It’s a beautiful, simple way to share photos with your friends and connect with people around the world. Unfortunately, with that simplicity comes limitations for marketers. Instagram does not allow you to put clickable hyperlinks in captions. That makes driving followers to an external site very difficult. However, there is a fun […]
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Kevin Briody

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Here’s a challenge: if you know of every Chrome shortcut in this list, then you can write a comment below bragging about how awesome you are. But if you learned at least one new shortcut, then you have to share it. Deal? Read on. **Infographic art created by Lymari Miranda
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Kevin Briody

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Twitter delivers when it comes to real-time updates and breaking news. But that means noise. And lots of it. With more than 5,700 tweets sent per second, it can feel nearly impossible to sift through the clutter that populates your main feed. That’s where an underutilized feature of Twitter comes in: Twitter lists help you sort your feed and keep […]
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Kevin Briody

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During a recent analytics meeting here at Pace, we learned that only 32% of our Verizon Insider’s Guide audience accessed the content we produce from a computer. The remaining 68% came from smartphone and tablet users, and it wouldn’t surprise us one bit if that number continues to climb in the months to come. Researchers […]
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