Random thought

Why would I pay Blizzard to be able to play Diablo III on my PC - Why not just pay them to be able to play Diablo III period? Simply; add D3 to the list of games my battle.net account has access to and let me play it from my PC and my PS3? (and eventually tablet). Why do I pay for physical copies of an online game, why not just pay for the right to play it, regardless of how I play it?

+Russell Holly any thoughts? Has this already been done?
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