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Brayan Adams

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What Your Car Says About You

Forget what you eat—you are what you drive.

“People think of cars as extensions of themselves and their personalities,” says Jon Linkov, deputy auto editor for Consumer Reports.

When you’re shopping for a vehicle, you’re looking for a ride that fits the three dimensions of your “self concept”: who you think you are, who you want to be, and how you’d like others to see you, says behavioral psychologist Joseph Sirgy, Ph.D., a professor at Virginia Tech.

Those three dimensions combine to nudge you toward one car or another—whether that means buying a Porsche to impress, or a used Volvo to prove you’re responsible.
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