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Paulette Chafe
Works at Moxie
Lives in Atlanta
98 followers|9,269 views
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Paulette Chafe

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Can anyone get me an invite to This?
An invitation-only social network whose exclusivity has media insiders jockeying to be invited to participate has generated hunger for its streamlined platform.
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People are drawn to stories. Content should be developed based on insight and turned into meaningful stories.
Over 30 billion pieces of content are shared every month on Facebook. It comes as no surprise that companies are clamoring to take advantage of this tend. According to The Content Marketing Institute, 9 in 10 organizations are marketing with content since most CMO’s have made content marketing a top priority. This certainly sounds promising, but there is a significant difference between creating content and creating content people will want to ...
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Paulette Chafe

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Customers often get lost or disconnected from brands because not enough thought is given to the customer journey.
This is the second of a four part series on the awkward situations that brands encounter. The new digital marketing environment creates multiple problems and challenges for today’s marketers - some of which are self-inflicted. The use of folkloric metaphors -a deep and abiding reservoir- helps define such situations in readily identifiable ways. The Hansel and Gretel story is dark: parents, unable to feed their children, opt for forest aban...
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Flat design has been all the rage - love hypercolor and minimalistic navigation
What web design trends do you think we'll see in 2014? I'm betting on more simplicity, more cleanliness, and more focus on smaller screen sizes, among other things.
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User reviews most important content for upcoming retail shopping season. 
Each year, the retail shopping season seems to catch us off guard, beginning sooner than we expect. Retailers begin to see a lift in sales during the back-to-school season, which continues through post-holiday sales at the end of the year. June is the perfect time for digital marketers to examine last year’s trends and prepare […]
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Paulette Chafe

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Companies are too passive and need to step-up.
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Have her in circles
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Paulette Chafe

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Houzz's got it going on.
The more time I spend on the Houzz.com site, the more I love it. It does a superb job of blending content, community and commerce. It’s a fresh take on the modern retail site. Other retailers should take notice and begin applying ideas to their own rather flat retail experiences. For those unfamiliar with Houzz, it’s essentially all things related to home remodeling and design. It caters to both consumers and professionals. As of April 2014...
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Content for the sake of content just doesn't work.
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Nice easy to use tools

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Paulette Chafe

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Good tips on whether a simultaneous multi-screen experience makes sense.

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There's a lot more to simultaneous multi-screen than meets the eye. Don't get sucked in by all the hype.
The proliferation of devices is making the big media companies giddy. There is currently a big push by media companies, publishers and tech companies to sync TV/video viewing with other devices as we consume content. Twitter and Viggle are two who are leading these efforts. I get it. I understand the potential upside but I still feel the need to point out that most people don’t simultaneously use these devices all the time. Simultaneous us...
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Is your brand disconnected from your customers? Are you a Rapunzel brand?


Prologue This is the first of a four part series on the awkward situations that brands encounter. The new digital marketing environment creates many problems
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Paulette Chafe

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Numbers are low across the board.  Very little trust.

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Trust Vs. Bribes And The Consumer Privacy Paradox http://mklnd.com/1rPcP0s
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People
Have her in circles
98 people
Chad Phillips's profile photo
Jason Lewkowicz's profile photo
CenturyLink Business's profile photo
Tina Chadwick's profile photo
Kaitlin Leigh's profile photo
Whitney Moskowitz's profile photo
Jason Prew's profile photo
Chris Bailey's profile photo
Keith Morris's profile photo
Work
Employment
  • Moxie
    SVP, Strategy, Insight & Innovation, present
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Gender
Female
Story
Tagline
Naturally curious
Introduction
I think just about any topic can be interesting if you just give it a chance.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Atlanta
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Paulette Chafe's +1's are the things they like, agree with, or want to recommend.
Tech and Internet Industry News - HuffPost Tech
www.huffingtonpost.com

Get the latest tech industry news about the Internet's top Web sites, innovative technologies, high-tech companies, and current technology t

Half of What Online Advertisers Know About You Is Wrong
mashable.com

Considering they’ve never explicitly asked about our preferences, it’s a minor miracle that web advertising companies know anything about us

China’s Achilles heel
www.economist.com

LIKE the hero of “The Iliad”, China can seem invincible. In 2010 it overtook America in terms of manufactured output, e

Foursquare
market.android.com

Foursquare helps you explore the world around you. Join the 15 million people who use foursquare to explore the world around them! Keep up w

Evernote Web Clipper
chrome.google.com

Use the Evernote extension to save things you see on the web into your Evernote account. It even lets you search through your notes.

B2B's Digital Evolution | Think with Google
www.thinkwithgoogle.com

In partnership with Google, CEB set out to learn what leading B2B marketing teams are doing differently to thrive in a world where customers

Smirnoff’s “Mixhibit” App is a Heady Cocktail that Mixes Social Utility ...
www.fastcocreate.com

Smirnoff Vodka wants to make you the star of your own short film. To do it, the company’s released "Mixhibit", an app that will pull selecte

The Social Marketer's Urban Twictionary
hairynomas.tumblr.com

Have you been one of these? Source: blog.marketo.com via Mika on Pinterest

How Social Media Impacts Brand Marketing | Nielsen Wire
blog.nielsen.com

New research by NM Incite helps uncover what impacts social media may have for marketers trying to build their brands and connect with their

Stock Up or Quick Trip: How Consumers Around the World Shop | Nielsen Wire
blog.nielsen.com

While many consumers, particularly in North America, report stocking up as the primary reason for making a trip to the grocery store, that r

Kellogg Masters One Key Strategy
www.digiday.com

Kellogg's has mastered one key strategy every digital marketer should at least consider.

Google+ Rolls Out Design Changes Ahead of Facebook 'New Look' Launch
mashable.com

Google+ has rolled out new features for its profile and pages, including a "Local" reviews tab and larger cover photos.

Tweets Will Power Doritos' 62-Foot SXSW Vending Machine Concert Stage
mashable.com

"Mama said knock you out," LL Cool J once quipped, and if you want him to rap those historic fighting words during South by Southwest in Aus

Anthropology Inc.
www.theatlantic.com

Forget online surveys and dinnertime robo-calls. A consulting firm called ReD is at the forefront of a new trend in market research, treatin

Google+ Statistics on SocialStatistics.com
socialstatistics.com

See the Top 100 most popular Google+ users and add yourself to the list. Best way to get more followers...

AutoTether for Android produces an instant in-car hotspot
www.engadget.com

If you\'re anything like us, you get slightly twitchy when you can\'t use any of your WiFi-only devices when parked (or a passenger) in a ca

Bionic Eye Implant Approved for U.S. Patients
mashable.com

A prosthetic device that can restore some sight to the blind has been approved by the U.S. Food and Drug Administration. The company that ma

Social User Report: Women Trump Men Across All Social Platforms Except T...
marketingland.com

To no surprise, a recent Pew Internet report found that the youngest demographic (18-29 year olds) were the most likely to use social networ

Obama to Answer Your Questions in His Second Google Hangout
mashable.com

President Barack Obama will take part in his second Google Hangout two days after he delivers this year's State of the Union address.

The Future Of Fractional Ownership | TechCrunch
techcrunch.com

The sharing economy is great, but if we're talking about true efficiency, it seems to me that we're going to need to go a step beyond just t