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To think ads will work like they have in the past is naive. Users will progressively be more distracted as they consume more types of content across multiple platforms at the same time. It's time for marketers and advertisers to get back to the basics: be remarkably creative and provide branded products and content people actually want to interact with, consume, and share.
How much media can you switch through in an hour? For years, new media speakers would tell the story of their sixteen year old niece, who plops herself down in front the television after school, grabs...
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