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Thomas Wieberneit
Digital Transformation, Customer Engagement, CRM
Digital Transformation, Customer Engagement, CRM


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SAP and Microsoft bring Partnership to Next Level
The News On November 27 SAP
and Microsoft announced a new level of their strategic partnership. Their key messages are that ·       S/4 is fully ready to run on
Azure ·       Microsoft is committed to SAP
and will upgrade its internal financial systems to S...
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Salesforce embraces the User Microsoft like - A Dreamforce Analysis
Now that the major waves of Dreamforce 2017
have settled, the announcements and a good part of the running commentary has
been delivered, it is time for me to have a look at my pre-Dreamforce
predictions . Having been briefed before the event but
unluckily ...
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Oracle Ups The Ante - Does the Salesforce Empire Strike Back?
Clash of the Titans The fall conference season is in full
swing. Of the big 4 we had Oracle Open World and the SAP Hybris Summit, with
Dreamforce, SAPPHIRE, and Microsoft Connect() still to come. I have covered the
SAP Hybris Summit , so do not need to say ...
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Product to Service - The SAP Hybris Summit 2017
Product to Service This year’s SAP Hybris Summit in Barcelona
was attended by almost 3,000 paying participants, which is likely to make it the biggest
ever, in spite of the recent unrest in Catalonia. It was packed with partners and
presentations. The messa...
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More Nimble News
The News In the past
5 weeks or so, there have been quite a few news items about Nimble, with the biggest
product news dated September 28 and the most interesting business
development dated October 11 . The headlines include Nimble’s
deeper collaboration wi...
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SAP acquires Gigya - A Snap Analysis from Down Under
The News Well, it is already more
than two weeks ago that this news hit the wires, but SAP announced the acquisition
of Gigya , a leading Customer Identity and Access Management (CIAM) platform
vendor. Gigya got placed in the top position of Forrester’s Wav...
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New Helpshift CEO - A Snap Analysis from Down Under
The News On September 7, 2017 Helpshift announced
the appointment of a new
CEO in a blog post. Salesforce veteran Linda Crawford , with a tenure
in the CRM arena that stretches back to 1996, took over the role, being the
successor of co-founder Abinash
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Ambient Computing and the Future of Mobile Apps
Photo by Don Ross III on Unsplash A short while ago Craig Rentzke from Helpshift pointed me to a particular
episode of
CXOTalk , featuring Kevin Henrikson of Microsoft and professor Anindya Ghose
from NYU. Henrickson is responsible for Microsoft’s Outlook f...
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Customer Service in a World of Ambient Computing - The Service Center View
A few weeks ago I wrote an article about customer
service in a world of ambient computing . This article looked at customer
service from a customer’s point of view. In it I described how I see customer
service getting humanised again by leveraging the advan...
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Salesforce Service Cloud Aims At Making Life Easier For Agents
On July 27, 2017 Salesforce announced the availability of an update to their customer service platform Service Cloud.
According to Keith Pearce , VP
Marketing, Service Cloud, differentiation in customer service is no more a
topic within industries, but acro...
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