Now that the #Bitcasa
debacle is finally over (unless the recently filed class-action suit makes any difference) I would like to point out that they haven't been very smart - AT ALL.
A little after I created my account, last year, Bitcasa realized that their original business plan wasn't sustainable, and changed the Infinite plan (which was actually the main selling point of the whole thing): the pricing was bumped from 79$/year to some silly amount like 900$, with the clear intent of preventing any new subscriber to that plan. To put it in perspective, one could buy a new 2TB HD every two weeks or so, with that kind of money.This
is where Sliding Doors happened: that decision was a major mistake - because of that, they were forced to make a promise they couldn't keep (by GUARANTEEING that the grandfathered accounts would be kept and would keep their privileges), eventually getting to last month's brilliant decision of, basically, holding to ransom the users' data. To put it mildly, they're probably screwed: if my business required a cloud service to operate, I wouldn't trust guys who have a tradition of breaking their promises. Especially if their broken promises have been made to an audience that might not be averse to DDoSing the occasional business, I should add.
Instead of cheerfully jumping on the train to lawsuits, DDoSes and general despise, Bitcasa could have just called me and asked for my opinion, and I would have saved their face and business.
The plan is simple: split the company. On one side, you keep Bitcasa the Hero of the People, offering the same $79/year pricing. On the other, you create a new company, Asactib the Evil Oppressor, that leverages the know-how and existing infrastructure to develop whatever their Big Idea is.
What happens next is that, when the business model for the Infinite users finally collapses, only Bitcasa is actually affected: "Sorry guys waaaah we cannot make it, we need to close up shop, we tried our best etc."
And that would be completely honest and understandable and well you know how it is - and nobody would actually hate Bitcasa, because it's not really their fault if they got it wrong. At the same time, the evil manipulative company can finally recruit the brilliant engineers that are now out of a job, and everybody's happy.
Too bad they've been too stupid to think of this.