"Google also has added a number of other service features, most prominently a 25% improvement in speech recognition, on top of a 20% improvement last year, and the ability carry on a dialogue through Google Now, its personal assistant service. An example Google provided: “Text Jennifer.” Answers “Which Jennifer?” “Jennifer Fitzgerald.” “Mobile or work?” “Work.” “What do you want to say?” And so on.
Moreover, the results Google brings up on a search can tap both the Web and apps that are installed on the phone. For instance, if you search for a restaurant and have OpenTable installed, the results will show the app and with a click bring up a screen to make a reservation there. Available in about two weeks, this is a pilot program for now with about 10 apps, including Trulia, IMDB, moviefone, Etsy, Expedia, OpenTable, and newegg.com. “We are beginning to bring apps and the Web together,” Pichai said. “Regardless of where the information is, we want to bring it together for you.”