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Brian Solis
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http://en.wikipedia.org/wiki/Brian_Solis | www.briansolis.com | @briansolis
http://en.wikipedia.org/wiki/Brian_Solis | www.briansolis.com | @briansolis

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People interact with their phones an average of 13 times per hour. That’s what Bain & Company found in a recent study. If you play these numbers out over a conservative estimate of 12 hours per day, consumers may check their phones up to 156 times daily, which can add up to whopping 1,092 times per week. This behavior is changing the very dynamic of customer engagement.

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Sharing a recent "view from a drone" video from Big Sur. What a beautiful place!

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Take a flight with me over the Half Moon Bay coast and the Ritz Carlton. 

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It seems that everyone debates whether or not the RFP should die. Whatever side you may take, the RFP is often missing something so critical that it might actually make them matter again…for both sides. In a mobile-first world, brands and agencies need to push for the integration of micro-moments into marketing strategies and hence build them into RFPs/Briefs.


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3 questions to ask when rethinking measurement..

In a digital and an increasingly mobile-first world, there are new touch points that are not accounted for using traditional measurement practices. As the customer journey changes, marketers need to invest in growth strategies and metrics to win in these emerging moments of truth.

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What it's like to be driven by a computer... #selfdrivingcar

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It is in those trying moments of weakness...insecurity...frustration...anger…uncertainty...when you truly shine.
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Mobile has forever changed the consumer journey, breaking it out into hundreds of what Google refers to as "micro-moments" -- those real-time, intent-driven moments when consumers turn to smartphones to take action on whatever they need or want -- right now.

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We Live in a Mobile-First World, So Metrics Need to Change...

What do you think?

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Sharing a special moment from my first trip ever to Montenegro
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Spark.me Montenegro 2016
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