We've just come of the stage at LeWeb London where we've launched Snapsation. We're super excited with the feedback and the buzz that the launch has created!
The video of the launch announcement is now live at: Chris Chabot - Snapsation - LeWeb London 2013
So what's next!
We're all in this together, and it's up to us now to create our profiles and setup our offers so that when people come to Snapsation to hire an amazing local photographer, they'll find you! And it's up to us to make sure everyone knows where they can buy your awesome services.
It was something the AirBnB co-founder said at the conference that really highlighted why we're so passionate about this: AirBnB wasn't successful until they had simple online payments - the experience of having to ask and exchange money in person completely soured the experience. With simple online payments, people can focus on what they enjoy - being a great host, or in our case, taking great photos!
Here's some tips of how to get your offers ready for their first customers:
Opening your Offers with References
Debuting your Offers with kind words and approvals from your network will help jumpstart your business. When a buyer comes to your Offers and sees dozens of people vouching for your work, he or she will feel more comfortable working with you. Scan your list of contacts (phone contacts, email address book, or even Rolodex (gasp!)) and reach out to people you know have positive things to say about how you've worked together in the past. The References will help establish credibility for your new Offers, and more importantly, they bring more people to Snapsation who are invested in your success.
Send people a link to your profile and ask them to write a review.
Ask your networks to Favorite
The people who Favorite you on Snapsation are like your fans--people who like something about you, support you, and follow your every move. They are here to buy from you, recommend you to their friends, and be the first to know when you publish something new!
Favorites help create trust. Next to a review, a Favorite is the best thing to let people know you're amazing. The more people giving you love, the more trustworthy you'll come across. Favorites will also help increase orders. More people supporting you and being notified when you update your Offers means increased business. And finally, Favorites help with search results. The number of Favorites determines where you show up in search results, and better placement means more eyeballs on your Offers.
So, how do you get Favorites?
One of the quickest hits is social media. Take to your Facebook page and Twitter feed to ask your friends, family and followers to Favorite you. Be sure to use your Snapsation URL in your message so your fans can get straight to business. Ask them to spread the love by asking their personal networks to check out your Offers and Favorite you, too. Remember, you're awesome and everyone in the world should know that
Hunt through your address book and craft personalized messages to your dear ones. Customize the note specifically for that person, instead of a mass email, to make your message more special and powerful.
Check out the other Offers in your local marketplace. Give some props to your colleagues. You know what they say, a Favorite for a Favorite.
To keep from sending the same message to the same people, it's a good idea to keep a list of the people you've already contacted. Don't send them the same message more than twice.
Increase your rank
The holy grail of offer promotion is for a potential buyer to find you in a web search. We do our part to help all Snapsation listings rank higher in results, but if you want to beat out the rest, here's how to start:
One way search engines decide results is by calculating the number of other sites that link back to them. Our best sellers add links to their Offers wherever they can. Try adding your Offers link to your Facebook, Twitter, and LinkedIn profiles, personal blog and/or website.
Also, update your personal email signature to include a link to your Offers. Think of all the people you email on a daily basis. Use those connections to introduce more people to your Offers.
We're so excited to start re-imagining how photographers can make money doing what they enjoy with you. This is where we get to make a difference
Snapsation: Jubilation for the democratization of photographic opportunization