**If you're not familiar, it's when product creators write sample copy for the affiliates promoting their products that those affiliates can "swipe" for their own blog posts or email campaigns.
I'm currently working on two launches, my own (The Art of Growth lands tomorrow!) and a program I'm consulting on. For those, I'm using writing prompts instead of swipe copy. I've formulated questions that should prompt honest, values-driven blog posts and emails that will be ever-so-much more effective that marketing swipe copy.
How do involve others in your product or service launches? And how do you help ensure that their efforts will be as successful as possible?
Make an effort to have a higher ambition, a greater purpose. Hold a vision for the people your customers are becoming and the life they are striving to lead.
AND, I do follow your advice, so I'm eager to hear more of it.
- Scout Creative Media, llcOfficial Ambassador of the You Economy, 2009 - present
- Borders GroupManager, 2004 - 2008
- Lebanon Valley CollegeReligion, Music, 2000 - 2004
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