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J&L Marketing

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Life, Liberty, and the Pursuit of Happiness. Happy Birthday, America! #freedom #USA
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Scott Joseph discusses creating the right marketing mix among mature adults and millenials in the July edition of CBT News!
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JUNE SALES SPOTLIGHT:
Brad Sipes, Sales Trainer

First job ever: delivering newspapers 

Last trip I took: Nashville, TN

My car is always: very clean! 

Nerd Alert: My parents bought me a baseball statistic books as a kid & I read it over and over until I had all the player’s stats memorized.

One thing I do everyday: shower. 

Caffeine of choice: Iced Caramel Macchiato (special Thanks to Stephon Ball for introducing it me)

The last movie I saw in the theaters: Rio 2 (with my kids) 

What I most like about my job is: Working with Scott Joseph
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"Data is the heart of all marketing endeavors"
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Linda DeSchane is our Employee of the Month! She has been working as a Quality Control Specialist for almost 2 years here at J&L Marketing. We love working with her because she is so upbeat and friendly. She also is willing to help out wherever it is needed, like a true team player. Keep up the good work, Linda!
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Have them in circles
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J&L Marketing

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Success is no accident! #automotivemarketing  
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Sales Event Psychology: why it's so much more than a sales event to your customers
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We can effectively deliver your message to every one of your targeted customers & can also identify a customer’s physical location to strengthen your marketing impact. Read more about IP Matching here:
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MINI customers Drive its Marketing
The auto brands marketers let customers get behind the wheel of its latest campaign.
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Have them in circles
153 people
Wayne Liu's profile photo
Russell Grant's profile photo
Scott Joseph's profile photo
Ralph Sellers's profile photo
Contact Information
Contact info
Phone
502-261-9292, 800-346-9117
Story
Tagline
Move the crowd. Crush the competition. Count the money.
Introduction
Company Overview
An innovative leader in automotive multi-channel marketing, J&L Marketing, Inc. was founded in 1991 and has spent the past seven years focused on developing data analytic programs that are proven to drive sales and increase profits. In 2012 & 2013, J&L received the DrivingSales Dealer Satisfaction Award for Owner Marketing, as well as the highest rating in Customer Pay Clinics and Equity Programs. The company’s strategic and integrated custom campaigns and special events are effective, cost-efficient and built on expert knowledge of the automotive industry. J&L is a preferred vendor with GM, Chrysler, BMW, MINI and Mercedes-Benz.

General Information
For over 20 years, J&L Marketing, Inc. has partnered with automotive dealerships to maximize their return on investment by creating custom direct marketing campaigns and special events that are bold, innovative and built on expert knowledge of the industry. 

Our data analytics are unrivaled, with predictive modeling that enables us to single out customers who are in the market for vehicles and determine what offers will motivate them to buy. Because driving sales, reinforcing customer loyalty and increasing profits is what we’re all about.

Awards

2013 DrivingSales Dealer Satisfaction Award Winner

  • Highest Rated Vendor in Owner Marketing
  • Highest Rated Vendor in Sales Events
  • Highest Rated Vendor in Customer Pay Clinics
  • Highest Rating in Equity Programs

2012 DrivingSales Dealer Satisfaction Award Winner
  • Highest Rated Vendor in Owner Marketing
  • Highest Rating in Customer Pay Clinics
  • Highest Rating in Equity Programs
bLinked - 2012 DrivingSales Runner-Up Most Innovative Dealership Solution

2011 DrivingSales Dealer Satisfaction Award Winner
  • Highest Rated Vendor in Owner Marketing
  • Highest Rating in Customer Pay Clinics
  • Highest Rating in Equity Programs
Marketing Solutions
J&L’s strategic multi-channel approach and award-winning programs engage customers for multiple revenue streams – immediately and in the long term.
  • bLinked®: the much-more-than-an-equity-program that delivers a steady flow of sales leads – and high-quality trades – all month long
  • Sales events: move new and pre-owned models, promote dealer incentives, increase showroom and internet traffic, build customer loyalty and motivate salespeople
  • Customer pay clinics:  add new customers, reactivate lost customers and re-engage at-risk customers, all the while showcasing the advantages of factory-trained technicians, original parts and excellent customer service

Multi-Channel Campaigns
All campaigns and strategies are driven by J&L’s proprietary data analytics program, bPrecise®, which serves as the backbone of the company’s data-powered approach to marketing. J&L’s multi-channel communications include:

  •  Digital
  •  Email
  •  Microsites
  •  Direct mail
  •  Social media
  •  Video
  •  Virtual BDC