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Brit Thompson

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Go +Stephan Hovnanian! I'll be tuning in. 

h/t +Tia Kelly 
(NEW) Improve your email marketing for 2015 with this interactive web series!
Customer expectations are higher than ever before, and we have the tech & tools to deliver them a personalized, engaging experience on every marketing channel out there.

So why are so many email marketing programs still stuck in the "batch and blast" stone age? You can't get the ROI that email marketing studies report unless you Get Smart About Email Marketing.

Want more? Go to

#emailmarketing   #emailstrategy   #shoviwebsites  +Stephan Hovnanian 
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Don't miss it!
Is your business ready to ring in the holidays?
A recent study by Marin Software found that the highest ROI on holiday marketing was two weeks before Thanksgiving. That means it's time to get the wheels in motion, if they aren't already!

We've teamed up with Twitter to host an online event to ensure your business is delivering exceptional social customer care over the holidays! Join us on November 11th to discuss how to manage the uptick in inbound messages, resolve issues, and surprise and delight customers.


Want to get a jumpstart on the discussion? Then join #SproutChat today at 2pm CST as we discuss effective social customer care.

#SmallGoesBig   #holidaymarketing #Twitter #holidays #marketing  
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Real-Time Marketing for the Glory, Real Engagement for the Win
When companies engage and respond to customer inquiries over social media, those customers end up spending 20% to 40% more with the company. Yet most companies are still chasing reach and impressions through real-time marketing stunts over truly engaging with customers.

This article explores: 
- Why brands need to invest in conversations and relationships with customers over one-off marketing campaigns
- How to show brand personality through engagement
- Picking the right metrics to track your brand’s progress

#socialmedia   #socialmediamarketing   #smm   #RTM  
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The Sprout Social Index: Engagement and Customer Care
Sprout Social customers are on the front lines of global social media management, and we've seen first hand how consumers use social as a primary means of communication with brands. But how are brands responding?

In our second edition of The Sprout Social Index, we explore the evolving social customer care landscape. Dig into the data:

#SproutSocial #customercare #smm #socialmedia
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What Happens to #Ferguson Affects Ferguson: Net Neutrality, Algorithmic Filtering and Ferguson
"What if Ferguson had started to bubble, but there was no Twitter to catch on nationally? Would it ever make it through the algorithmic filtering on Facebook? Maybe, but with no transparency to the decisions, I cannot be sure. Would Ferguson be buried in algorithmic censorship? Would we even have a chance to see her?"

Having lived in St. Louis for a brief stint and still having a number of Facebook friends there, it is a bit surprising that I haven't seen one mention of Ferguson in my News Feed. Curious if my friends just aren't talking about it publicly or if it's a result of Facebook's ranking algorithms.

Interesting read from Zeynep Tufekci:

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Interesting topic!
Curious to hear how other community managers handle this.
If you work in community you know that developing thick skin is an essential skill. As nice as it would be, not all your community members will love you, or your brand, all the time. How do you stay calm to handle situations with angry members? What do you do to keep perspective when attacks get personal? 

Join us on this week's #CMGRHangout panel Friday, August 8th at 2pm EST to talk with community managers who have been there, done that, and have tips to share on how they developed their crocodile skin!

+Jonathan Brewer and +Sherrie Rohde will be hosting the Hangout with +Rebecca Braglio, +David DeWald, +Kyle Geib, +Jess Hanebury, +David Hurley+Laura Occhipinti and +Marck Ernest Thornton as panelists. +Sarah Nagel and +Carrie Keenan will be moderating the Twitter chat using #CMGRHangout.

Discussion Questions

1. What's your immediate reaction when confronted privately by a community member?
2. What's your immediate reaction when confronted publicly by a community member?
3. What steps do you take before responding to an angry community member?
4. How do you keep perspective when attacks get personal?
5. How do your actions/reactions change when the confrontation involves additional community members?
6. How do you handle the stress when potential legal actions are part of the confrontation?
7. What other tips do you have for building thick skin?

RSVP & Watch the Hangout

RSVP here to let us know you’re going to watch. This will add the event to your calendar and remind you to attend! If you want to be on air, please let us know in advance by commenting here.

Let’s discuss ways you can attend:

Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you’ll see the video on YouTube. (Don’t worry, it will be there and start playing as soon as the broadcast begins.)

Talk and Be Seen: If you decide you want to talk, not just watch, click to join the hangout when we post the link here or when you see the notification. (We will only invite a few people for this event, so let us know why you would like to attend.) Do NOT click the link to join the hangout if you are just here to watch.

Chat: You can watch here and/or follow the conversation on Twitter using  #cmgrhangout .

Any questions? Just let us know in advance. Please don’t wait until 2pm EST to ask questions. 

If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.
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The Community Manager's Field Guide
I learned something new from each of these folks! Great tips for staying on your A-game (whether you're a community manager or not). Use tools that'll help save you time and the leg work, get offline occasionally and take time for yourself to stay refreshed. 
And had to add "staying awake" in there for +Darryl Villacorta... Is it nap time yet??
The Community Manager's Field Guide
Social media doesn’t sleep. As a community manager, it is your job to stay on top of it all. The always-on nature can be overwhelming – especially if you aren’t equipped with the right tools, habits and attitude.

In Sprout’s first-ever Community Manager’s Field Guide, we reached out to some of the best and brightest social media managers in the business to get their take on what keeps them focused, engaged, sane and sometimes just simply awake!

#CMFieldGuide #CMTips #community #CMGR #socialmedia
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Round-up, Review and a Hangout 
Loved chatting with so many smart community managers as part of our Community Manager Field Guide, and getting their tips for working smarter. Definitely going to try to implement a few in my own day-to-day (like +Darryl Villacorta's advice on improv classes - if I can muster up the courage to do it though!). 
Community Manager Field Guide: 10 CMs Share Their Tips for Success
We know the most helpful insights come from other community managers working in the field every day. That’s why we interviewed 10 of the best and included the tools and tips they provided for reaching excellence, staying invigorated and building true relationships in the Community Manager Field Guide.

Check out their advice - and our #CMGRHangout with a few more - to discover ways to improve your workflow and stay on top of your game!

#CMFieldGuide #SMDay #CMGR #community
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+Andrew J. Coate Hey! We're all in the Hangout, getting set up. 
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