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The Telemarketing Company
66 followers -
The UK's leading outbound B2B telemarketing agency
The UK's leading outbound B2B telemarketing agency

66 followers
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A recent study amongst B2B buyers challenges the perception of a customer in control, happily researching their purchase online, only engaging with a sales rep 60% into the buying process. We look at the other side of the coin and how human engagement at an early stage is best for both parties.

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Research shows that when organisations integrate their sales and marketing functions, they see significant bottom-line benefits – including up to 208% more revenue from marketing efforts. We explore best practice for sales and marketing alignment and consider how telemarketing can provide a unifying force.

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Our latest testimonial looks at how Octopus Investments engaged The Telemarketing Company to run their first outsourced lead generation campaign, calling a specialist database of Financial Advisers to generate leads via hotkey transfers to their in-house team.

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An effective Customer Success strategy should be an objective for any company, that aims to do business with its customers more than once. Without a clear understanding of your customers’ goals and expectations, however, you cannot deliver the value that underpins their success, which in turn drives loyalty and retention, and your own financial performance.

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Are you generating high volumes of leads through your digital channels? Do you have too many leads to handle? Is your investment going to waste as your leads die on the vine? Call us today to find out how our lead response management service can help.

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If you are going into 2017 with a weak pipeline, frustrated that your investment in lead generation is not translating to sales, you need to look at why your leads aren’t converting. To help you kick start the New Year, we’ve put together a handy infographic highlighting 10 reasons why your leads might not be converting.

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B2B buyers are 50% more likely to make a purchase with a brand they feel emotionally connected to, and eight times more likely to pay a premium price. So, understanding how to build that human connection can have a major impact on your business.

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There are fewer ‘real’ new products than you think - most products are enhancements or replacements. Our blog looks at the difference between 'real' new and 'fake' new, the particular selling challenges, both educational and emotional, associated with each, and selling strategies for each scenario.

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Blaklader, a global workwear manufacturer, engaged TTMC Research to undertake telephone research. The work delivered a database enhanced with 4261 decision maker names and 3464 email addresses to support their proactive email marketing campaigns.

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As part of their initiative to develop new business Expat Help engaged The Telemarketing Company to generate telephone appointments with SME organisations. Our case study describes how careful selection of callers and a partnership approach were key factors in the success of the campaign.
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