The Shopper Marketing Expo - 10/8 - 10/10
Navigating the path to purchase has never been more important than now. The uncharted territory of shopper marketing demands that you gather information and learn from industry experts to plot a successful go-to-market strategy.
To help you choose your course, we invite you to join us at the Shopper Marketing Expo this October 8-10 at Chicago's Navy Pier. By attending, you’ll engage with some of the greatest industry minds; you’ll pick up critical insights, information and solutions to help better connect with shoppers. Last year’s Expo attracted some 4,000 attendees and recent trends in our events suggest a larger crowd this year. This is clearly the place to be!
Check out the web-site at http://www.shoppermarketexpo.com/ or here's a link to view / download a pdf of the Expo brochure: http://goo.gl/3IOSsN
The Who's Who in Shopper Marketing edition of Shopper Marketing is now available. Follow the link to the September e-issue of Shopper Marketing magazine: http://goo.gl/BkEZhw
Shopper Marketing Magazine - is published 12 times a year, Shopper Marketing covers retail marketing and other elements of Path to Purchase from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, digital strategy, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry. It reaches 18,000 qualified subscribers on a monthly basis. (Complimentary subscriptions available to Brand Marketers, Retailers and Institute Members)
Coming Next Week: The Very Popular Back-to-School Review Webinar
Back-to-School Shopper Marketing 2013
A Live Online Presentation by MarketingLab
Enroll Now! http://goo.gl/K8hgu5
September 12, 2013
1-2 pm CDT
for Institute Members with coupon code rp1h
Who made the grade and who needs some extra time in study hall?
Register now for shopper marketing agency MarketingLab's highly acclaimed annual review of 24 leading retailers' path-to-purchase campaigns comparing their go-to-market strategies and trends.
o See the “best in class” campaigns and those that didn’t make the grade.
o Discover this year’s back-to-school marketing trends, facts and insights that will give you keys to future collaboration with your key retailers.
o Learn how brands successfully collaborated with retailers’ back-to-school campaigns to drive incremental merchandising.
Bonus: Each attendee will receive a comprehensive Back to School Review presentation – over 130 slides!
Just a few more days to register - don't miss it! http://goo.gl/K8hgu5
Continue to be amazed how these folks can sniff out these integrated coupon stacking scenarios.
Also interesting is the fact that according to my sources, there are about 5,000 bloggers who are "meaningful" of the 10,000 or so of the value blogs out there. When something gets posted on the biggest of blogs, the information goes viral very quickly... so a lot of cutting and pasting going on.
So here was the "offer" that appeared this week for AXE gift sets.
o Purchase 2 AXE gift sets at Target for $9.99 each or a total of $19.98.
o Redeem 2 - $3 coupons obtained from the coupons.com site for a total savings of $6.
o Redeem 2 - $2 coupons obtained from Target's Cartwheel site for a total savings of $4.
o Upon check out receive a $5 Target gift card as a reward for assembling all of this and purchasing two gift packs.
Net Cost: $19.98 - $15.00 or $2.49 each or 75% off the original price. It all worked as reflected by the attached receipt. (Geez, too bad I didn't have a Target REDcard for 5% more savings!)
A coupe of other things:
o Most of the blog posts reflect a $3.49 price. After the fact I realized I presented the cashier two Target Coupons which violated the "one offer per guest", but the system did not reject it.
o I was concerned the cashier might be confounded by the transaction, but upon presenting the product and the "paperwork", she proclaimed: "Oh yeah! That's a great deal".
o God only knows what this does to the supply chain on these sku's... Can't imagine anyone predicted the 75% discount going viral.
Now that's what I call "Integrated Marketing"!!!
- The Path to Purchase InstituteManaging Director, 2007 - present
Above all, I care about family, friends, country and humanity. Additionally, being a part of the consumer goods industry and the Path to Purchase Institute is an integral part of my life. What do you need to know about me.
1. I care deeply about my family, friends and associates and their well being.
2. I’m a risk taker, I encourage failure if we are pushing the envelope.
3. I don’t take myself too seriously. I’m energized by conversations where someone takes a good humored “shot” at me. But beware, I do get even.
- University of ArizonaBSBA Marketing, 1973