The Quiet Death of Google Here+Google
killed a project that could have been Revolutionary before it ever got started. Codenamed Google Here, it would have tied in with Google Maps and beacon technology to detect when a user entered a business and display an HTML5 based 'app' screen from the business, an 'app-less' form of marketing/advertising/customer engagement. This kind of mobile advertising is a Holy Grail, as users wouldn't have to download an app (an increasingly difficult challenge to get them to do) to be targeted.
Between the question of whether retailers would actually build the sorts of experiences necessary to make this project a success, and doubts about the potential invasiveness of the project (after all, Google Maps is one of the most used mobile apps, and Google would hardly want to annoy its users and risk driving them away), +Larry Page
himself apparently killed it before launch.
While Google Here may have joined the Google Graveyard prematurely, the idea behind it will surely see new life in some form, some day, if not quite the same in all details.
Would you have liked to see Here go Live, or would it have made you reconsider your devotion to Google Maps?#GoogleHere