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Definition of 'Advertising' - Alter Ego Communications

Definition : Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.
Description: Advertising is always present, though people may not be aware of it. In today's world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorship's, posters, clothes, events, colors, sounds, visuals and even people (endorsements).
The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. A company that needs to advertise itself and/or its products hires an advertising agency. The company briefs the agency on the brand, its imagery, the ideals and values behind it, the target segments and so on. The agencies convert the ideas and concepts to create the visuals, text, layouts and themes to communicate with the user. After approval from the client, the ads go on air, as per the bookings done by the agency's media buying unit. #alterego360 #alteregocommunications

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Our Portfolio Lalitha Jewellery TV Commercial Advertisement with Actor Ponvannan & Actress Sriranjani - By Alter Ego Communications. The Best Creative AD Agency in Chennai India. #ads #tvads #advertising #tvadvertising #alteregocommunications #adagencychennai #advertisingagencies #actorponvannan #actresssriranjani

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Latest TV Ad for Vishvesh Textiles Cast By Actress Poorthi Film By Alter Ego Communications - The Best AD Film Maker and TV AD Agency in Chennai.   #advertising #ad #ads #tvshow #tvads #advertising #advertisement #advertisers #adagency #filmmaker #filmmaking #film #adfilm #adagencyinchennai  

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The Great Legend Actor Mr. Delhi Ganesh with this Hearing Aid Centre Television Advertising By Alter Ego Communications Chennai India. #adfilms   #tamilcommercialads   #delhiganesh   #alteregocommunications   #adagency   #adagencyinchennai
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