Has Facebook failed as a tool for driving business growth? Are marketers wasting their time with contests, sweepstakes and other gimmicky strategies to pump up their Likes?
The author of the article below thinks so.
I would love to hear YOUR thoughts. I am teaching a Social Media Bootcamp tomorrow in Calgary. I will include any Comments here in our discussions about brand strategies for Facebook.
I am also hosting a Hangout at 2:15 CT. If the technical gods are cooperating, I will be doing a live Q&A with our Hangout guests and the audience here. Please come back to my profile at that time to join in.
And I really would welcome your comments to the article below.
I would think that the teen demo would be the area that companies would target on facebook and other social media sites. Not sure of the stats but I would guess sales would be better by advertising to a younger demo that is on facebook, twitter etc. Then again the teen demo is picky and does not trust corporate america and any large corporate brand.