What is the value of webinars in B2B?
Elsevier PharmaBioTech uses educational webinars as B2B marketing tool to increase the contact with its customer. What does a first campaign bring? A total of more than 550 participants, of which over 60% were brand new contacts. 2100 people viewed the webinar recording. 135 questions about the products were answered and the click- and opening rates on the website has been doubled. Are you considering using webinars in your B2B marketing? Read this blog for some inspiration!