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Tamsen Webster
8,002 followers
8,002 followers
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Yes, this is a TED talk about different forms of arguments. And yes, he's got an epic beard.

But the message is fascinating, and applicable to all forms of persuasive speaking: what constitutes "winning"?

What really makes for a successful argument?

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Thinking a lot about this lately (though it's a long-standing favorite topic of mine): if everyone's doing something - in this case, content marketing -- how can you stand out?

A nifty slide deck from Velocity Partners in the UK provides some good metaphors and strong answers: http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
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