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Vodworks
4 followers -
Solving puzzles for media companies globally
Solving puzzles for media companies globally

4 followers
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With 6.7M OTT subs and 20M pay-TV households in Mexico, competition for FTA TV, pay-TV and OTT platforms to understand consumer preferences is becoming paramount.
http://zurl.co/E3vn
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For an #OTTplatform to be successful, content and experience will be the two most important factors. #Vodworks
http://zurl.co/eKQp
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For pay-TV operators to stay attractive, they have to simplify and lower subscription mechanics.

http://zurl.co/0Zrg
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#OTT services help #pay-TV operators attract cord-cutters with a cheaper pay-TV alternative.
#Vodworks
http://zurl.co/p2Ke
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Challenges marketers face today is accurately targeting users through platforms like mobile, desktop, and tablet.
http://zurl.co/r3Ag
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A young user base and a higher per capita income presents avenues for digital ads and service providers to target.

http://zurl.co/4Qb0
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Adapting to market changes and launching new services ahead of the competition is becoming increasingly important.

 http://zurl.co/8QwY
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Consumer willingness to subscribe to multiple services provides consumer-paid revenues necessary for growth. #OTT

http://zurl.co/Zb82
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Expansion of the #OTT market is hindered by willingness to improve technology, high competition and cost incentive.
http://zurl.co/132Y
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