Update July 20, 2011: We've seen a few common questions we thought we'd address here:
- The malware appears to have gotten onto users' computers from one of roughly a hundred variants of fake antivirus, or "fake AV" software that has been in circulation for a while. We aren't aware of a common name for the malware.
- We believe a couple million machines are affected by this malware.
- We've heard from a number of you that you're thinking about the potential for an attacker to copy our notice and attempt to point users to a dangerous site instead. It's a good security practice to be cautious about the links you click, so the spirit of those comments is spot-on. We thought about this, too, which is why the notice appears only at the top of our search results page. Falsifying the message on this page would require prior compromise of that computer, so the notice is not a risk to additional users.
- In the meantime, we've been able to successfully warn hundreds of thousands of users that their computer is infected. These are people who otherwise may never have known.
So what's "done right?"
Here's my latest blog post: Email Marketing: Analysis, Metrics, Best Practices http://goo.gl/eRWcO
If you had to share just one piece of advice with Email Marketers or Email Analysts, what would it be? Just one.
Beth Strukelj have been working with Fathom Online Marketing since 2003 and leads the Analytic's and Technical component of Fathom Online Marketing, which entails setting up and analyzing clients’ analytic's and reviewing their websites from a technical standpoint (anything that can hinder search engines and rankings).
Beth leverages web analytic's in order to understand customer behaviors online and make recommendations that improve customer website experiences and drive bottom line results. To articulate, sell and participate in Website conversion optimization programs.
She also research and test various software that will help us be more productive and focus more on ROI for our clients. In addition, she also stays on top of our industry by reading articles, blogs and participates in webinars to stay connected with colleagues in the same industry.
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