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Terrier - Digital Advertising & Strategy Agency
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Posting videos on your social feeds can help your brand to reach a wider audience. Videos on social channels receive 1200% more shares than text-based content and images combined!
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The footers on many websites are underemployed, often only showing contact details, agency links, etc. Put a forward-facing site map there too! It will help search engines crawl your site quickly and correctly.
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Use LinkedIn for B2B marketing? Make sure that your brand account is optimised for this by having an accurate summary on your page. It is often the first thing that perspective clients will read. Make sure it is immediately clear to the reader what services or products you offer.
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It cannot be said enough: Make digital content that your audience/users/customers actually enjoy. Assume Google’s smarter than you think and stop trying to beat the SEO content system! Simple!
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Getting your content retweeted is a hugely powerfully way to promote your brand. The average Twitter account has 707 followers. Aim to create content that people are likely to retweet, so you can reach their followers with your content too.
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People expect the internet to be lightning fast. A 1 second delay in your webpage loading can lead to a 7% lower conversion rate on your site. Make sure that your pages load swiftly by checking your images are not in heavy formats like TIFF but are JPG or PNG files instead.
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WordPress is the most popular CMS on the planet – It has a 76.4% market share! It is customisable with more than 50,000 plugins. However, beware: Using too many plugins will slow your site down.
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Trying to get down with the kids? Stop dabbing and get on Instagram! Most users of the network are aged 18-29 and 32% of teenagers rate it as the most important social network.
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As a social network, Google+ is very little used, but its value shouldn’t be overlooked. It is the most influential social channel for SEO ranking. Sharing blog content on Google+ is a great way of getting Google to index it super-fast (sometimes within one hour)!
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Are you thinking about starting a company blog but are not convinced it’s worth the effort? It increases the amount of content on your site and 81% of businesses consider their blogs to be significant assets.
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