Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it's well past time to get aboard the #mobile_friendly train. Here, he provides some tips to get you started.
#Google has started testing its mobile-first index. This new index will look first at the #mobile version of your website for its ranking signals and fall back on the #desktop version when there is no mobile version.
#Google has been slowly moving toward a #mobile_first index for quite a while now. #Google first hinted at their intentions of a mobile-first index about a year ago, but November 4 was the first time #Google has posted details about the mobile-first index on their own #blog.
So if you have been slow in joining the mobile revolution, now is the time to take action. As mobile continues to dominate search, Google and the other search engines are going to place more and more emphasis on #mobile.
Here are five steps you can take to optimize your site for Google’s mobile-first index.
In Google’s Site Performance for #Webmasters #video (below), Developer Programs Tech Lead Maile Ohye, states that “two seconds is the threshold for #e_commerce website acceptability. At Google, we aim for under a half-second.” Users have come to expect websites to load fast, and so does Google. Making sure your site loads fast is essential to ranking on mobile. Here are a few things to consider when optimizing your page speed.
Optimize images. Large images can slow down a site. Optimizing images to be the correct size is a great quick win.
Minify code. This is the process of removing all unnecessary characters from source code without changing its functionality.
Leverage browser caching. #Browser caching stores web page resource files on a local computer when a user visits a #web_page.Reduce redirects. Too many redirects can cause the site to have to reload and slows down the experience.
In the early days of #mobile_design, blocking these elements was helpful. They often caused more issues and made the site drag. Today this is no longer true.
#Smartphones are, in many cases, more powerful than the computers owned by users. They can handle nearly anything we throw at them. The smartphone #GoogleBot can also handle them and wants to be able to see and categorize the same content that users do. So make sure that you don’t hide them.
#SEO has really transitioned from a technical skill to an art. Today’s SEO has to know and understand more than just code and ranking signals; they have to know how to use design to influence rankings.
#Mobile_design is an art form in and of itself. In my opinion, responsive design is the best way to go, but no matter your process, here are some tips to #optimize mobile site design for search.
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