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Renae Weaver

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Check out our latest blog with some great SEO tips to help your business be found in your local market.

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6. Be different!
Don’t be identical to other brands, this is a huge mistake social media accounts make. Some images are popular or funny for a reason, but most of the time your audience has already seen this content a number of times before! Share original visual content that’s tailored to your audience. Post images that highlight your brand personality and the people behind it. Try to take it that step further, go out and take new photos and design your own graphics.
Another important factor businesses must take into consideration are the types of content they are sharing, share text graphics, videos, flat-lay images, landscape and portrait images, up-close and far away images. Consumers want to see a mix of visual content, not the same boring stuff! Check out local brand The Beach People who have been incredibly successful through social media They use a great variety of images and have really gained some traction because of it.
Develop a theme of colours that look good together. Use emotive colour palettes to improve your images. Play with unique photo filters, colour schemes and palettes.
Just as colours invoke up emotions, so can fonts. You wouldn’t use an elegant script typeface to advertise a festival advert. Take into consideration what your posting, your brand and audience to pick a font to suit. Remember the most visually appealing your page looks the more people it will attract. 
There are a lot more elements to sharing visual content than meets the eye. If you need help with managing your social media accounts leave it to us! There are 1.39 billion monthly active on Facebook alone. Your business needs to put its best foot forward to target those users before your competitors! Call us today on (07) 5592 2685 or email alternately jump onto to read more.  

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I’ve said it before and I’ll say it again.. GET PERSONAL! It gets engagement levels up and adds a whole new dimension to your social media pages.
Use customer submitted images. It’s easy to forget the storytelling power of images submitted by your followers when you’re looking for new ways to increase engagement. Using customer submitted images tells a story of their experience with your business and the positive way it’s impacted them. Also, it’s a great way to thank consumers and show you are dedicated to them by featuring them on your page.
 Acknowledge company milestones. Share your success with your audience, it’s a fantastic way to boost engagement. Your followers are the most important part of your journey as a business, so keep them updated with what's happening. Posts marking milestones shouldn’t be as common as your other visual content, so treat them as something special when creating the image.
Bring your page to life and share behind the scenes shots. Let your followers into your business and make them fall in love. How is your product made? Who are the people behind the logo? Add some humour to the mix and these posts can really be successful.
Locals business Blackboard coffee does a great job of getting personal on their social media sites. By connecting with their followers on a personal level, they humanize the Blackboard brand. They encourage audiences to connect as a friend, rather than a business, which majorly boosts engagement. The business mixes up their social media pages by reposting customers images, behind the scenes snaps of the staff, new recipes and share important milestones like features in newspapers etc. Check out their page if you want a great example of getting personal:
To read our full blog post jump onto Stay tuned for our next post highlighting how you can get original!
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Inspire your audience with quote graphics, they are perfect to encourage your followers to stop, think and engage with your content. These are some of the most shared images on social media because they are so relatable. Create visually appealing quote graphics that suits your business. They can be used for any purpose: to motivate, entertain, advocate, intrigue, amuse.. anything!
Take online magazine More Than A Pretty Face, who interview women of substance, they post a lot of inspiring quotes which really relate to their brand values. A recent quote ‘I stopped looking for the light. I decided to become it instead’ is a great example how they successfully connect with their followers. They chose an inspiring relatable quote and the graphics are visually appealing to match the tone of their message.
Style your quote so your followers want to become a part of the conversation and hopefully share. Keep in mind, you want to always post with purpose. Think about what the particular quote says about your business and decide if that message is relatable to your target audience. If it is relatable, then turn it into a stylish graphic that brings the words to life!
If you need help creating stylish graphics, talk to us today! Your business identity is one of the most important aspects when marketing your business. Keeping a theme throughout your social media pages can be a very effective move. Call us today with your branding ideas on  (07) 5592 2685 or email Keep your eyes out for our next post, we talk about getting personal.

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With a never ending stream of content on social media, businesses need to work harder to stand out from the crowd. Visuals have a better chance of grabbing users’ attention than any other type of content. They can tell your brand’s story in a much more energetic way than a block of text ever could. Visual posts result in 180% greater engagement. Today I want to share with you six ways to connect with your followers u...sing social media images:
1. Mix it up with videos. If a picture is worth a 1000 words, imagine the worth of a video! Take your businesses visuals to the next level by sharing videos with your audience. On Facebook, videos can get 12 times more shares than any other type of content. Videos on social media platforms are experiencing astounding growth, so jump on board!

Mercedes Benz is a great example of a company that use videos on social media to tell captivating stories about its products and company culture. Most of their videos get a lot of likes, shares and comments. In this simple but effective clip, instead of just using a still image, the company created a effective 15 second video to take a look at its AMG C63.

Effective huh? In our next post we share how you can inspire your audience using quote graphics. Alternatively jump onto to read our full post.

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Now it’s all about the PITCH! You need to really sell yourself to get the attention of the influencer. Here are six keys to a successful pitch:
1. Tailor your pitch and use the influencer’s first name in the email.
2. Introduce yourself and your brand in a few sentences.
3. Explain why you like them and how your brand relates to them....
4. Offer your product or service as a free gift.
5. Include a call to action to make them respond.
6. Be short and sweet, influencers get a very high amount of emails a day, don’t bore them.
Next follow up with the Influencer. Influencers are very busy people, if you don’t hear back from them, send a follow up message. We have found from experience sometimes a free gift is not enough. These days being an influencer is a full time job and depending on how big their audience is, they expect to be paid if you want your product promoted. Consider asking them to do a paid post, depending on the cost, this can be beneficial. The amount you pay for a post compared to how much you might sell could be worth it in the end.
If you still haven’t heard from them be persistent, there are other ways to attract the attention of influencers:
- Follow them on social media and comment, like or share their content.
- Add comments to their blog to generate discussion and be noticed.
Please note that if you’re trying this, DON’T promote your product. You need to build a relationship with the influencer, then you can try to pitch again later.
Keep your eyes peeled for our next post, we talk about what happens once they are willing to work with your brand. To read our full blog post head to

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So how can you find these influencers?
Influencers are easy to identify. You need to research and be on the platforms you want to grow. Search on Google and through social media channels to find the influencer that best fits your brand.
Influencers usually have:
A large social media following
Lots of engagement with comments, likes and shares
High amount of traffic numbers to their websites
If you need help identifying influencers in your industry and increasing your social media presence we can help. We have experience in this field and we can discover, monitor and analyse influencers for your industry. Call us on (07) 5592 2685 or email
Stay tuned for our next post, we talk about how you can best pitch to influencers. Or jump onto to read the post now.
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The Power of Influence Marketing

A big challenge new businesses face is getting their product or services in front of consumers. How can you grow your online presence and expose your brand if nobody knows you exist? A quick and easy way to increase exposure is to collaborate with people who already have loads of engaged followers.

There are so many things a business can do to market its products or services, most take time and money and even then they have no guarantee of success. Though getting a product into the hands of the right social media influencer could mean it’s exposed to hundreds of thousands of consumers overnight.

So how can you identify these influencers? Influencers have a massive following and their followers are extremely engaged in everything they do. Their followers are loyal, have a lot of trust in what they say and highly regard their recommendations.
Usually influencers are on:
- Instagram, Facebook, Twitter, Pinterest or other social media channels
- Blogs
- Vlogs e.g. YouTube

These offer countless opportunities for exposure through social sharing. Once an influencer shares your product, it will be seen by thousands even millions and then shared by their followers.
Stay tuned we share how you can find influencers that are right for your business. Or jump onto to read the post now.

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Email is still one of the most effective marketing channels and businesses need learn to measure beyond the click to get the most out of it.

This is where #Googleanalytics URL builder comes into play, It allows the addition of unique tracking tags to the links within an email. Businesses can use this to test which emails are successful through the tracking of clicks, website behaviour and the amount of those clicks that are converted into sales. To read more head to

Email has come a long way and in 2015 it’s now up to businesses to use the tools that are available to measure content performance. Businesses need to look at the success of each channel, discover what consumers are interested in and use those analytics to target their market more efficiently.
To track your Email Marketing using Google Analytics URL builder four fields are required:
1. Website URL: The page you’re linking to
2. Campaign Source: Where the traffic is from
3. Campaign Media: The type of source
4. Campaign name: Your name for the link
Then login to Google Analytics, select Acquisition, Campaigns.
Here you will be able to measure your content performance.
If you need help with how your email marketing is converting, leave it up to us! We can take care of everything in regards to your email campaigns and tracking there success. Call us on  (07) 5592 2685 or email


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Some things to think about to make your email marketing more successful:
- 64% of email recipients open email based the subject line.
- 88% of people prefer to receive HTML emails as to plain text from businesses.
- Emails that have social sharing buttons have a 158% higher click through rate.
- The click through rate is higher when businesses use the consumer’s first name.
- 6am-8am has the highest click through rate and the second highest is between 6pm-8pm.
- The most clicked subject line words are “secrets”, “e-sales” and “awesome” and the subject lines that perform the lowest is “ROI”, “asset”, and “industry".
- Subscribers say that too many emails is the reason they unsubscribe from an email.
- 38% of email is now opened on a mobile device, 33% for desktop and 29% for webmail.
Is your business using email marketing? The reality is it’s here to stay. Email Marketing is not only effective but great for return on investment for businesses that use it regularly. We have a wide range of clients that use email marketing and love the campaigns we do! Talk to us today about managing and designing your bulk email marketing campaigns.  Call us on (07) 5592 2685, email or jump onto to read more.
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