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Denise Yohn
Works at Denise Lee Yohn, Inc.
Attended Northwestern University
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Have you been in a new store of WF? Granted I'm in high income locale (Reston--Leesburg) but the Fair Lakes (Reston area) store is a'humming. Great restaurants (sports bar; sea food) and new twist that NO TIPPING. ("Save 20 percent" says the signage.) I'll put my bet (buy stock) on WFM rather than You...for sure. But keep on guessing. It's entertaining. And oh yes; you may be right but we'll see. Keep tuned. But nice article anyway.
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Denise Yohn

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Apple's store patents suggest a new way of thinking about store design that's instructive for other companies: What if we considered our stores as products?
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Have her in circles
134 people
Cheryl Brenna's profile photo
Kare Anderson's profile photo
Irene Becker's profile photo
Mario Alberti DDS's profile photo
Dicső József's profile photo
Steve Joiner's profile photo
Jessica Edmondson's profile photo
michael webster's profile photo
Emotive Brand's profile photo
Work
Occupation
brand as business (tm) consulting partner
Employment
  • Denise Lee Yohn, Inc.
    brand as business (tm) consulting partner, present
  • Sony Electronics
    VP/GM, Corporate Marketing, Brand and Strategy, 1999 - 2004
  • Grace & Rothschild
    Director, Account Planning, 1998 - 1999
  • Ammirati Puris Lintas
    VP, Group Director, Account Planning, 1996 - 1998
  • Jack in the Box
    Director, Research and Planning, 1991 - 1996
  • Spiegel catalog
    Assoc. Cons. Rsch. Mgr., 1989 - 1991
Basic Information
Gender
Female
Other names
Denise Lee Yohn
Story
Tagline
brand-building expert | speaker | author
Introduction

Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands.  

Denise is the author of What Great Brands Do:  The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass).

For more information, visit http://deniseleeyohn.com.

Education
  • Northwestern University
    BA Psychology & Political Science
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