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Denise Yohn (Keynote Speaker)
Works at Denise Lee Yohn, Inc.
Attended Northwestern University
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Have you been in a new store of WF? Granted I'm in high income locale (Reston--Leesburg) but the Fair Lakes (Reston area) store is a'humming. Great restaurants (sports bar; sea food) and new twist that NO TIPPING. ("Save 20 percent" says the signage.) I'll put my bet (buy stock) on WFM rather than You...for sure. But keep on guessing. It's entertaining. And oh yes; you may be right but we'll see. Keep tuned. But nice article anyway.
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Have her in circles
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Apple's store patents suggest a new way of thinking about store design that's instructive for other companies: What if we considered our stores as products?
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People
Have her in circles
148 people
Ricky Scott's profile photo
David Widmer's profile photo
EHRM Students of 2007's profile photo
Bill Van Loan's profile photo
Jim Brand's profile photo
Maxwell Green's profile photo
Amanda Paredes's profile photo
said hasan's profile photo
Maria Fernanda Guzman's profile photo
Work
Occupation
brand as business (tm) consulting partner
Employment
  • Denise Lee Yohn, Inc.
    Consultant, 2004 - present
    Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin' Donuts, and other leading companies. http://deniseleeyohn.com/brand-strategy-consulting/
  • Denise Lee Yohn, Inc.
    Keynote Speaker, present
    With her expertise and personal approach, Denise has become an in-demand keynote speaker. She has inspired and taught business leaders around the world about brand-building, customer experience, and workplace culture, including The Art of Marketing in Toronto, EXPO Marketing in Bogota, Colombia, and Sustainable Brands in San Diego. http://deniseleeyohn.com/speaking
  • Sony Electronics
    VP/GM, Corporate Marketing, Brand and Strategy, 1999 - 2004
  • Grace & Rothschild
    Director, Account Planning, 1998 - 1999
  • Ammirati Puris Lintas
    VP, Group Director, Account Planning, 1996 - 1998
  • Jack in the Box
    Director, Research and Planning, 1991 - 1996
  • Spiegel catalog
    Assoc. Cons. Rsch. Mgr., 1989 - 1991
Basic Information
Gender
Female
Other names
Denise Lee Yohn
Story
Tagline
brand-building expert | speaker | author
Introduction

Denise Lee Yohn is the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer. 

For more information, visit http://deniseleeyohn.com.

Education
  • Northwestern University
    BA Psychology & Political Science