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Otto Motive Mrketing
Works at Automotive Media Partners, LLC
Attends ASU SkySong Center
Lives in Gilbert, AZ
257 followers|26,735 views
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Otto Motive Mrketing

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Post Clicks
This is the easy one, but it's also the one that needs a clear understanding. "Clicks" on a post are different depending on what type of post it is. Any link associated with the post counts as a click, so whether they click the name of the page, the date, the link if it's a link post, the play button on a video, the image itself on an image post, or the "more" button to expose more of a status update, it counts.

This number has to be viewed in relation to other posts of its kind. For example, getting 50 clicks on a link to your website is more impressive than getting 60 clicks to an image because images get clicked a lot more often than links. Comparing how links perform relative to other links is the right way to look at these numbers.

 

Likes, Comments, and Shares
This is a no-brainer. Did they engage? Did they find enough entertainment or informative value in your post to do something publicly with it?

If you make statements, you should get likes from those who agree. If you ask questions, you should get comments from people replying. If it's an image, are people sharing it? These are the pieces of information that you'll want to track and improve upon when viewing this number.

 

Post Reach
This is the all-important number of the group. Regardless of how many people are interacting with your content or clicking through to your posts or links, are enough people seeing it? The previous two numbers have an influence on reach, but they are usually superseded by the advertising dollars spent.

If you're advertising, the previous two numbers are still extremely important. Throwing money at bad posts will get you a short-term gain, but it isn't sustainable. If your advertised posts are not able to get the positive algorithmic benefits of engagement and clicks, your dollars are going to start yielding less. Thankfully, the opposite is true as well.
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Otto Motive Mrketing

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Ralph Paglia and JD Rucker squared off at DrivingSales Executive Summit's "Digital Media Battle" with Ralph representing the argument for dealers to develop in-house marketing and advertising campaign management capabilities and JD representing the strategy of outsourcing day-to-day campaign management responsibilities to a vendor. Audience applause determined Ralph to be the winner, but JD was his usual class act and well represented his KPA associates.@0boy and +Ralph Paglia #AutoMarketing #DSES2013 
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We are very excited to have Brian Benstock of Paragon Honda and Paragon Acura speak at ‪#‎AutoCon2013‬ http://www.autocon2013.com/speakers/brian-benstock/
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Have her in circles
257 people
John “Rebel Dealer” Weltz's profile photo
lori montero's profile photo
やしまゆきを's profile photo
Kurt Hoppe's profile photo
Manny Luna's profile photo
Leny Manalu's profile photo
Stan Sher's profile photo
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Otto Motive Mrketing

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Richard Jones writes: "We have a Proprietary Marketing Strategy we call our "A.B.S.E.R.D. Marketing Startegy" which helps focus on a long term growth strategy, which implements multiple steps starting with a strong foundation and building from there to help the dealership we become the marketing partner for, crush their competition, sell more cars and get most of the business that comes seeking cars online. We can help syndicate all the inventory in front of buyers, and make sure when they investigate your dealership, they are presold before they come in. 90% of buyers research either the dealer or the car before the walk in the door, make sure your dealership does not turn them away with our Proprietary Marketing Strategy."
ADM asks; What are you PASSIONATE about?
Richard Jones responds: "We are passionate about seeing our customers become the clear market leader online and dominating the search results with the best online reptuation, best looking website, and their inventory being listed everywhere possible online, helping them bring in hundreds of phone ups, each month for their inventory online. We love getting a thank you note with the payments when they pay their bills!"
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So what IS ‪#‎AutoCon2013‬? We've made it easy for you to find out with a basic overview of the conference. We present to you- AutoCon: The Who, What, When, Where and Why. http://ow.ly/nVTEF
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People
Have her in circles
257 people
John “Rebel Dealer” Weltz's profile photo
lori montero's profile photo
やしまゆきを's profile photo
Kurt Hoppe's profile photo
Manny Luna's profile photo
Leny Manalu's profile photo
Stan Sher's profile photo
AutoRevo Corporate's profile photo
Les ateliers de peintre's profile photo
Work
Occupation
Automotive Digital Marketing Strategy and Tactics for Car Dealers
Employment
  • Automotive Media Partners, LLC
    2012 - present
  • ADP Dealer Services
    Automotive Digital Marketing Strategy and Tactics for Car Dealers, 2007 - 2010
  • Courtesy Chevrolet
    2005 - 2007
  • Reynolds and Reynolds
    1999 - 2005
  • Red McCombs Automotive
    1997 - 1999
  • Kearny Mesa Volkswagen
    1981 - 1991
  • Rising Beyond, Inc.
    1992 - 1996
  • Gambino Ford
    1999 - 1999
  • Half-A-Car
    1998 - 2003
  • Cyber Car
    1998 - 2003
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Gilbert, AZ
Previously
San Diego, CA - Buffalo, NY - Erie, PA - San Antonio, TX - Chicago, IL - Coventry, RI - Fitchburg, MA
Story
Introduction
Ralph Paglia created the Automotive Digital Marketing Professional Community to serve as an online network of Internet sales and marketing thought leaders, practitioners at all levels of automotive, and the various members of the supplier ecosystem as a service to his auto industry friends and colleagues...

Ralph dedicated the ADM Professional Community to Mr. Thomas Lesard who was his boss from 1982 to 1984 when he worked for the De La Fuente Automotive Group in San Diego, CA. 

Although Ralph acknowledges that nobody lost anything close to what was lost by his family when Tom died... He does still think about Tom quire frequently, despite being 25 years later! And, Ralph is still making a conscious effort at keeping the promises he made to Tom... Such is the lasting impact of true leaders.  ----- Ralph Paglia

The ADM Professional Community has adopted a mission objective to serve as a content distribution point, being a rare but truly open source of files and resources useful in crafting a car dealer's digital marketing strategy.  Some of the obligations that go along with this are to provide descriptions and instructions for executing the daily operational tactics required... 

These tools include email templates, phone scripts, performance reporting and tracking spreadsheets, Search Engine Marketing (SEM) practices, including both search engine advertising (PPC) and organic placements. Every effort is made to ensure that independent guidance on what features and functionality make various types of automotive websites more effective.

WHY BOTHER? 

Because, if automotive professionals each share the insights gained from their own direct experiences, we raise the level of capability among all Internet Sales Managers in the auto industry... What we accomplish transcends personal gain, and becomes worthy of respect... Helping all who participate in the ADM Professional Community "experiment" be more successful, better paid and earn a greater degree of professional respect from automotive industry leaders

Education
  • ASU SkySong Center
    present
  • Valparaiso University
  • SUNY - Buffalo
  • Griffith Institute
Basic Information
Gender
Female
Other names
ADM Professional Community