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Otto Motive Mrketing
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299 followers
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Otto Motive's posts

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Check out this video on YouTube: 

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Check out this video on YouTube: 

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Check out this video on YouTube: 

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Check out this video on YouTube: 

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Check out this video on YouTube: 

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Post Clicks
This is the easy one, but it's also the one that needs a clear understanding. "Clicks" on a post are different depending on what type of post it is. Any link associated with the post counts as a click, so whether they click the name of the page, the date, the link if it's a link post, the play button on a video, the image itself on an image post, or the "more" button to expose more of a status update, it counts.

This number has to be viewed in relation to other posts of its kind. For example, getting 50 clicks on a link to your website is more impressive than getting 60 clicks to an image because images get clicked a lot more often than links. Comparing how links perform relative to other links is the right way to look at these numbers.

 

Likes, Comments, and Shares
This is a no-brainer. Did they engage? Did they find enough entertainment or informative value in your post to do something publicly with it?

If you make statements, you should get likes from those who agree. If you ask questions, you should get comments from people replying. If it's an image, are people sharing it? These are the pieces of information that you'll want to track and improve upon when viewing this number.

 

Post Reach
This is the all-important number of the group. Regardless of how many people are interacting with your content or clicking through to your posts or links, are enough people seeing it? The previous two numbers have an influence on reach, but they are usually superseded by the advertising dollars spent.

If you're advertising, the previous two numbers are still extremely important. Throwing money at bad posts will get you a short-term gain, but it isn't sustainable. If your advertised posts are not able to get the positive algorithmic benefits of engagement and clicks, your dollars are going to start yielding less. Thankfully, the opposite is true as well.

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Richard Jones writes: "We have a Proprietary Marketing Strategy we call our "A.B.S.E.R.D. Marketing Startegy" which helps focus on a long term growth strategy, which implements multiple steps starting with a strong foundation and building from there to help the dealership we become the marketing partner for, crush their competition, sell more cars and get most of the business that comes seeking cars online. We can help syndicate all the inventory in front of buyers, and make sure when they investigate your dealership, they are presold before they come in. 90% of buyers research either the dealer or the car before the walk in the door, make sure your dealership does not turn them away with our Proprietary Marketing Strategy."
ADM asks; What are you PASSIONATE about?
Richard Jones responds: "We are passionate about seeing our customers become the clear market leader online and dominating the search results with the best online reptuation, best looking website, and their inventory being listed everywhere possible online, helping them bring in hundreds of phone ups, each month for their inventory online. We love getting a thank you note with the payments when they pay their bills!"

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Ralph Paglia and JD Rucker squared off at DrivingSales Executive Summit's "Digital Media Battle" with Ralph representing the argument for dealers to develop in-house marketing and advertising campaign management capabilities and JD representing the strategy of outsourcing day-to-day campaign management responsibilities to a vendor. Audience applause determined Ralph to be the winner, but JD was his usual class act and well represented his KPA associates.@0boy and +Ralph Paglia #AutoMarketing #DSES2013 

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So what IS ‪#‎AutoCon2013‬? We've made it easy for you to find out with a basic overview of the conference. We present to you- AutoCon: The Who, What, When, Where and Why. http://ow.ly/nVTEF

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We are very excited to have Brian Benstock of Paragon Honda and Paragon Acura speak at ‪#‎AutoCon2013‬ http://www.autocon2013.com/speakers/brian-benstock/
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