This is the easy one, but it's also the one that needs a clear understanding. "Clicks" on a post are different depending on what type of post it is. Any link associated with the post counts as a click, so whether they click the name of the page, the date, the link if it's a link post, the play button on a video, the image itself on an image post, or the "more" button to expose more of a status update, it counts.
This number has to be viewed in relation to other posts of its kind. For example, getting 50 clicks on a link to your website is more impressive than getting 60 clicks to an image because images get clicked a lot more often than links. Comparing how links perform relative to other links is the right way to look at these numbers.
Likes, Comments, and Shares
This is a no-brainer. Did they engage? Did they find enough entertainment or informative value in your post to do something publicly with it?
If you make statements, you should get likes from those who agree. If you ask questions, you should get comments from people replying. If it's an image, are people sharing it? These are the pieces of information that you'll want to track and improve upon when viewing this number.
This is the all-important number of the group. Regardless of how many people are interacting with your content or clicking through to your posts or links, are enough people seeing it? The previous two numbers have an influence on reach, but they are usually superseded by the advertising dollars spent.
If you're advertising, the previous two numbers are still extremely important. Throwing money at bad posts will get you a short-term gain, but it isn't sustainable. If your advertised posts are not able to get the positive algorithmic benefits of engagement and clicks, your dollars are going to start yielding less. Thankfully, the opposite is true as well.
ADM asks; What are you PASSIONATE about?
Richard Jones responds: "We are passionate about seeing our customers become the clear market leader online and dominating the search results with the best online reptuation, best looking website, and their inventory being listed everywhere possible online, helping them bring in hundreds of phone ups, each month for their inventory online. We love getting a thank you note with the payments when they pay their bills!"
Community to Mr. Thomas Lesard who was his boss from 1982 to 1984 when he worked for the De La Fuente Automotive Group in San Diego, CA.
The ADM Professional Community has adopted a mission objective to serve as a content distribution point, being a rare but truly open source of files and resources useful in crafting a car dealer's digital marketing strategy. Some of the obligations that go along with this are to provide descriptions and instructions for executing the daily operational tactics required...
These tools include email templates, phone scripts, performance reporting and tracking spreadsheets, Search Engine Marketing (SEM) practices, including both search engine advertising (PPC) and organic placements. Every effort is made to ensure that independent guidance on what features and functionality make various types of automotive websites more effective.
Because, if automotive professionals each share the insights gained from their own direct experiences, we raise the level of capability among all Internet Sales Managers in the auto industry... What we accomplish transcends personal gain, and becomes worthy of respect... Helping all who participate in the ADM Professional Community "experiment" be more successful, better paid and earn a greater degree of professional respect from automotive industry leaders
- ASU SkySong Centerpresent
- Valparaiso University
- SUNY - Buffalo
- Griffith Institute
- Automotive Media Partners, LLC2012 - present
- ADP Dealer ServicesAutomotive Digital Marketing Strategy and Tactics for Car Dealers, 2007 - 2010
- Courtesy Chevrolet2005 - 2007
- Reynolds and Reynolds1999 - 2005
- Red McCombs Automotive1997 - 1999
- Kearny Mesa Volkswagen1981 - 1991
- Rising Beyond, Inc.1992 - 1996
- Gambino Ford1999 - 1999
- Half-A-Car1998 - 2003
- Cyber Car1998 - 2003