Ellis M.M. Robinson is an Organizer with Ruth's List Florida, and works closely with state and local campaigns, informing, organizing, and mobilizing voters to the ballot box.
In her experience, smaller campaigns struggle to reach voters. In the session "Breaking the Paradigms" she learned of the tools available for campaigns to reach and hyper target communities. This allows her to effectively inform and connect communities with important information that will strengthen their community.
"Breaking the Paradigms" was sponsored by Google, Inc. Panelists included: Dr. Dario Moreno, Associate Professor at Florida International University, Dr. Matt Barreto, Co-Principal of Latino Decisions and Associate Professor at University of Washington, and Erica Swanson, Policy Outreach Manager at Google. Cristobal Alex, Program Officer at the Ford Foundation, chaired the session.