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Nick Gilbert
89 followers -
Perfume loving copywriter, marketer, educator, trainer.
Perfume loving copywriter, marketer, educator, trainer.

89 followers
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Nick Gilbert's posts

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6 months ago, my scented partner in crime Thomas, aka the Candy Perfume Boy, had an idea that we should start a perfume podcast. So we did just that. The first 2 episodes of Fume Chat have already ‘aired’. The first was an introduction to the concept and…

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Since leaving permanent employment in February, I’ve been steadily freelancing and working on a variety of interesting projects with clients old and new. In July, I co-founded Olfiction with Pia Long, industry veteran and independent perfumer, to offer…

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As part of a service for one client, I’m regularly contributing content to Riddle Magazine. This month is all about the renaissance of wet shaving, and how guys are taking time with their grooming routines. Read The Wet Shave.

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So, I’ve been working behind the scenes on a YouTube project with Pia of Volatile Fiction, where we sniff all sorts of smelly things and talk about them in our usual, enthusiastic style, getting carried away with ourselves. It’s the start of many of our…

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Alexander McQueen teased the launch of the brand’s new perfume through a series of posts across social media yesterday. A banner image, as well as gorgeous visual campaign, herald the forthcoming McQueen Parfum, described as The Signature Scent for Women…

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Those of you that haven’t read Septimus Piesse’s seminal 150 year old text, The Art of Perfumery, should pick up a copy and absorb it. Piesse was a British perfumer far ahead of his time. He wrote that “scents, like sounds, appear to influence the…

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As is now an annual tradition, we look back at our favourite launches or discoveries from the past year over at Basenotes. For me, my favourite discovery was the gardens at Art et Parfums, which I was lucky enough to visit back in early September. Sadly,…

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In celebration of Francis Kurkdjian’s Twenty years of perfume poetry, I took a look back at some of his greatest hits over the years, his best perfumes for Basenotes. Since writing the article, I’ve also had the pleasure of sniffing Baccarat Rouge 540 – a…

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Body of Songs is a collection of music inspired by the body’s organs, supported by the Wellcome Trust – artists meet various scientists and physicians who are the peak of expertise in their chosen field to find inspiration for music. Last year, I was…

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My latest piece for Basenotes, a summary of Sophia Grojsman’s most influential and bestselling fragrances, is now online. You can read the article here.
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